CHURN.FM
CHURN.FM is the podcast for subscription economy pros to learn how the world’s fastest-growing companies are tackling churn and using retention to fuel their growth
E303 | Customer Success Is Dead. Meet the Growth Department.
In this episode, host Andrew Michael talks with Alex Bogoski, founder of Amplify and author of *The Growth Department*, about redefining post‑sale teams as a unified "Growth Department" that drives profitable revenue rather than just service. Alex argues that customer success, account management, and related functions should be seen as midfielders whose sole job is to help the company win by keeping, growing, and preventing surprises for existing customers, delivering contribution margin. He highlights organizational shifts toward a true Chief Revenue Officer who owns both new‑business and post‑sale revenue, and stresses aligning incentives—especially using Net Revenue Retention as a North Star—to reduce friction between sales and CS. The conversation also touches on compensation models that reward both acquisition and retention, and how these changes can turn CS into a revenue engine.
E298 | Why LLM Agents Are Now Your VIP Visitors and How to Optimize for Them
In this episode, Kevin White of Scrunch AI explains how AI‑driven answer engines like ChatGPT are turning large language model agents into a primary audience, prompting marketers to optimize their sites for LLM discovery. He outlines Scrunch’s approach to making...
EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn
In this episode, Vova Feldman, CEO and co‑founder of Freemius, explains how the platform evolved from a WordPress‑centric tool into a full‑service, self‑serve solution for indie SaaS and desktop software makers, handling payments, licensing, taxes, and compliance. He highlights the...