The Complete Guide to LinkedIn for Nonprofits: Fundraising, Networking, and Growth Strategies
LinkedIn has become a strategic channel for nonprofits, with 2.2 million organizations leveraging its professional network to boost awareness, partnerships, and donations. The platform’s 1.3 billion members include 40% of U.S. high‑net‑worth individuals, making it a fertile ground for fundraising and corporate engagement. The guide outlines how to build a credible page, activate staff and board, use hashtags, tagging, and employee advocacy, and maintain a consistent, value‑driven content cadence. It also details how to turn engagement into donations through targeted outreach, LinkedIn Ads, and performance analytics.
New Data Reveals Gen Z Generosity Is Hiding in Plain Sight
A new GoFundMe report, created with GivingTuesday, shows Gen Z adults give at higher rates than older cohorts, with more than 70% reporting a donation in the past week versus 65% of adults 30‑85. Their generosity is personal, peer‑influenced and highly...
4 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI
Nonprofit leaders face chronic staff burnout and hiring gaps, forcing them to squeeze every dollar from fundraising. GoFundMe Pro proposes four efficiency hacks—recurring‑donor programs, embedded donation forms, ready‑made campaign templates, and the Giving Cart feature—to cut labor and boost revenue....
AI Search Strategy for Nonprofits: Adapting to the Changing Ways People Find Information
Artificial intelligence is rapidly reshaping how people find information, turning traditional Google searches into AI‑driven answers that often bypass website clicks. A nonprofit client of Brooks Digital saw a 36% drop in traffic—1.8 million visitors—highlighting the urgency of the shift. The...
Nonprofit Branding Strategy: 10 Tips and Key Elements to Include
Nonprofit branding extends beyond logos to every donor touchpoint, shaping perception and trust. The article outlines five strategic approaches—uniqueness, personalized messaging, belonging, emotion, and thought leadership—and details five essential elements of brand guidelines, from mission to communications. It highlights how...
The Complete Guide to High-Impact Donor Survey Questions
Nonprofits can improve donor retention by deploying targeted surveys that capture motivations, preferences, and experiences. Industry benchmarks show response rates between 15% and 50%, making surveys a reliable source of actionable insight. The guide outlines optimal frequency, six core question...