
Equinox’s ultra‑luxury Optimize membership, priced at $40,000 a year, now has a waitlist of more than 1,000 affluent clients. The all‑inclusive program bundles personal training, nutrition, sleep coaching, massage, a health concierge and twice‑year biomarker testing. Chairman Harvey Spevak says the demand underscores a broader shift toward high‑performance lifestyle services as the global wellness market heads toward a $10 trillion valuation by 2030. Equinox is leveraging this momentum to expand its club footprint, launch new hotels, and broaden its experience‑economy offerings.
The U.S. Supreme Court is set to rule on President Trump’s “reciprocal tariffs,” but a 25% duty on upholstered furniture, kitchen cabinets and vanities will stay in force regardless. Small furniture retailers are feeling the squeeze, with several filing for...

Lithia Motors, the largest U.S. auto dealer, said it will not bring Chinese‑made vehicles to its domestic showrooms for now. CEO Bryan DeBoer cited the high cost of establishing new franchise infrastructure and uncertain return‑on‑investment, not politics or logistics, as...