Commodity Conversations (Agriculture Commodity Newsletter)

A Conversation with Ben French

Ben French, Global Head of Czarnikow’s Vive programme, explains the multi‑commodity sustainability verification platform that bridges producers with industrial buyers, regulators and financiers. Vive, a joint venture with Intellync, focuses on demand‑driven verification rather than traditional certification, allowing rapid adaptation to evolving standards. The model embeds Czarnikow’s deep supply‑chain expertise to verify full chain of custody, helping producers secure market access, financing and premium pricing. French emphasizes that technology such as AI and blockchain will augment, not replace, on‑the‑ground verification work.