The Death of Sora, and Why You Shouldn't Build Your Studio on Borrowed Sand
OpenAI abruptly discontinued its Sora text‑to‑video app, a tool that had quickly risen to the top of the Apple App Store and secured a $1 billion licensing deal with Disney. The shutdown came without warning, forcing creator‑focused studios like Tyler Perry’s $800 million expansion to pause. OpenAI cited the need to tidy its finances ahead of an IPO, as Sora’s compute‑intensive model was not profitable. The move underscores the fragility of AI‑driven creative services.
Creative Agencies Are Quietly Moving Everything Into Air — Here's Why You Should Too
Creative operations platform Air announced its biggest update yet, rolling out a context layer, AI agents, and a canvas to streamline asset management and on‑brand automation. The platform, already used by over 250,000 users at 3,000 firms including Google and...
It Gets Easier: Creatives Share the Lessons that Changed Everything
The Creative Boom piece gathers seasoned creatives who recount early‑career hurdles such as imposter syndrome, difficulty saying no, pricing confusion, and presenting ideas. Contributors like Daniel Poll and Kirsty Hepworth illustrate how repeated client interactions and embracing discomfort gradually built...
Surviving Redundancy: Tips on How to Cope, and Why It Can Be a Blessing in Disguise
Creative professionals facing redundancy often experience shock, financial anxiety, and emotional turmoil, but many transform the setback into a catalyst for growth. Real‑world stories illustrate how individuals turned unexpected job loss into thriving freelance businesses, new agency launches, or higher‑level...
If We Want a Fairer Creative Industry, We Need to Redesign the Doorway
Junior creative Lola Delafuente highlights the stark gap between university training and the realities of agency work, noting that academic portfolios lack commercial context. She argues that unpaid placements and low entry‑level pay filter out diverse talent, especially women, and...