Why People Aren't Buying (and How to Fix It)
Creators report a slowdown in digital product sales as the year begins, prompting panic and defensive cost‑cutting. The article argues that trimming expenses without investing in growth only prolongs stagnation. It stresses that buyer uncertainty is rising, making trust the decisive factor in purchasing decisions. By sharpening promises—making them clear, compelling, honest and accurate—and backing them with guarantees and case studies, creators can reduce perceived risk and revive revenue.
"You Give Better Advice than You Take."
The author reflects on insights from his AI assistant, Tubey, which identified that he gives better advice than he takes. He outlines three personal gaps: over‑extending across too many content platforms, insufficient delegation and excessive review, and a brand promise...