News•Apr 15, 2026
How Creators Are Transforming Marketing Strategy: From Campaigns to Infrastructure with Monica Khan
Monica Khan argues that creators have moved from a campaign‑centric channel to a core piece of marketing infrastructure. Brands that embed creators in an always‑on, cross‑functional model can harvest real‑time audience insights and build lasting trust. The conversation also highlights the need for new measurement frameworks that capture qualitative impact and the selective use of AI to accelerate workflows. Companies that treat creators as long‑term partners are poised to outperform those stuck in one‑off activations.
