Introducing Criteo GO: The Simple Way to Launch and Scale Your Ads
Criteo has launched Criteo GO, a self‑service, AI‑driven platform aimed at small and mid‑size businesses to create and scale performance ads across display, video, native and social channels. The solution lets advertisers set up accounts, billing and campaigns in as few as five clicks, with budgets automatically allocated based on real‑time performance. Built‑in generative AI generates ad creatives, while the Onboarding Agent forecasts results and configures parameters, promising faster launches and unified reporting. Early tests show campaigns with social activation delivering over 20% higher return on ad spend.
Introducing Curated Packages: Commerce Creative + Audiences
Criteo unveiled Curated Packages, pairing deterministic, SKU‑level Commerce Audiences with dynamic, placement‑optimized creative through a single deal ID. The solution leverages real shopper behavior—product views, price checks, and purchase intent—to replace broad demographic targeting. In tests, a gaming console brand...
