What to Look for in an AI Advertising Platform in 2026
The article outlines the criteria brands should use when selecting an AI advertising platform in 2026. It emphasizes that true value comes from reducing operational complexity, leveraging real‑commerce signals, and delivering unified cross‑channel management. Platforms that automate creative production and maintain transparent reporting give marketers back critical time. The piece warns that many solutions merely add automation layers without solving underlying workflow challenges.
23 Fourth of July Marketing Best Practices for Brands of Any Size
The Criteo guide lists 23 actionable best practices for July 4th marketing, urging brands to start campaigns two to three weeks early, shift targeting from static demographics to real‑time intent signals, and lean heavily on AI‑generated video and dynamic creative. It...
Overcoming ‘Faster Horses’ Thinking in DTC AI Audience Targeting
The article warns marketers against “faster horses” thinking—relying on demographics alone—and urges a shift to AI‑driven audience targeting built on real commerce signals. It shows that traditional segment‑based approaches hit a precision ceiling, driving higher acquisition costs, while commerce‑intent data...
Commerce Data, Explained: What It Is, Why It Matters, and What Makes It Useful
Criteo explains that true commerce data goes beyond simple transaction logs to include upstream shopper signals such as searches, product views, comparisons, and cart activity. By linking these signals to specific SKUs and normalizing product attributes, Criteo turns raw data...
Beyond the Feed: Why Your Strategy Needs a Cross-Channel Reality Check
Criteo argues that modern shoppers move across dozens of touchpoints, making channel‑centric ad buying obsolete. Its Commerce Growth platform uses AI trained on over $1 trillion of transaction data and a 4.5 billion‑SKU catalog to predict who to engage, where, how much...
Introducing Criteo GO: The Simple Way to Launch and Scale Your Ads
Criteo has launched Criteo GO, a self‑service, AI‑driven platform aimed at small and mid‑size businesses to create and scale performance ads across display, video, native and social channels. The solution lets advertisers set up accounts, billing and campaigns in as...
Introducing Curated Packages: Commerce Creative + Audiences
Criteo unveiled Curated Packages, pairing deterministic, SKU‑level Commerce Audiences with dynamic, placement‑optimized creative through a single deal ID. The solution leverages real shopper behavior—product views, price checks, and purchase intent—to replace broad demographic targeting. In tests, a gaming console brand...