News•May 8, 2026
Organic
The author reflects on the dual meaning of "organic," contrasting organic chemistry with organic search results that are generated algorithmically rather than through paid ads. He explains how SEO practices, driven by Goodhart's law, can corrupt search metrics and make ranking increasingly difficult. A recent mention on a prominent blog temporarily revived his traffic, highlighting the power of influencer referrals. He concludes that sustainable blogging requires intrinsic motivation and authentic content, not reliance on search engines or social media alone.
