Your Fans Are Waiting
David Meerman Scott argues that modern marketers must move beyond fleeting attention and sales to create genuine human connections that turn customers into fans. He explains that fans exhibit deep loyalty, staying with a brand even when cheaper or flashier alternatives appear. The piece outlines the core ingredients of fandom—belonging, participation, and trust—and previews his upcoming book, The Fandom Playbook, slated for October 2026. The article positions fandom as a sustainable growth engine for any business model.
Grokipedia as a Backdoor to Getting Found in LLM AI Search
Grokipedia, xAI’s AI‑generated encyclopedia, is rapidly becoming a cited source for large language model chatbots like ChatGPT and Claude. Launched last year, it relies on the Grok LLM to create and edit entries, offering marketers a new backdoor to appear...
The New Competitive Advantage
David Meerman Scott argues that the next competitive edge lies not in fleeting viral posts or new platforms, but in cultivating trust, generosity, and genuine human connections. By treating customers as fans and sharing the spotlight, brands create a sense...