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Demand Gen Report

Demand Gen Report

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B2B demand gen, customer acquisition, and leadership trends

Recent Posts

DemandScience Launches Winnable Account System
News•Feb 27, 2026

DemandScience Launches Winnable Account System

DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score and activate accounts with high conversion likelihood. Aimed at mid‑market to enterprise B2B firms, the solution promises to replace broad targeting with precision prioritization, reducing wasted spend and accelerating pipeline generation.

By Demand Gen Report
The Future of B2B Marketing? Committee-Level AI Targeting
News•Feb 27, 2026

The Future of B2B Marketing? Committee-Level AI Targeting

B2B marketers are shifting from single‑persona campaigns to committee‑level targeting, recognizing that buying decisions involve 5‑50 stakeholders across decision‑makers, influencers, and executors. Artificial intelligence now classifies each prospect’s role, predicts their buying stage, and orchestrates personalized messages in real time....

By Demand Gen Report
Why Segmentation Just Became the Top Database Priority for 2026
News•Feb 26, 2026

Why Segmentation Just Became the Top Database Priority for 2026

The 2026 Database Strategies & Contact Acquisition Benchmark Survey shows segmentation has vaulted to the top database priority, with 73% of marketers citing targeted segments as their primary focus. Unlike the 2024 era of retroactive measurement, firms now design databases...

By Demand Gen Report
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
News•Feb 25, 2026

Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han

StackAdapt’s CTO Yang Han says artificial intelligence has graduated from a feature to the connective intelligence layer that links creative, data and optimization in programmatic advertising. Marketers investing meaningfully in AI are already seeing a 20‑point performance gap, with dynamic...

By Demand Gen Report
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
News•Feb 24, 2026

Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale

The article urges marketers to shift from CPM and traditional CPA models to Cost‑Per‑Sale (CPS) pricing, leveraging AI‑driven personalization, real‑time A/B testing, and predictive analytics. Recent AI advances have improved conversion rate optimization, allowing campaigns to predict and deliver higher...

By Demand Gen Report
B2BMX 2026 Tracks: Building Teams That Drive Success
News•Feb 20, 2026

B2BMX 2026 Tracks: Building Teams That Drive Success

B2BMX 2026’s Leadership & Culture track spotlights how modern CMOs are reshaping teams to drive growth, featuring sessions on playbooks, lead‑gen risk mitigation, and social selling. Speakers include Ricky Abbott, May Petry, Uky Chong, Sarah Icely Hill, and Darren McKee, who...

By Demand Gen Report
SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups
News•Feb 19, 2026

SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups

SalientMG announced a strategic partnership with Hivekind AI to combine its B2B go‑to‑market (GTM) advisory services with Hivekind’s pre‑pipeline decision engine. The joint offering promises startups a unified system that aligns ideal customer profile (ICP) definition, account prioritization, and buyer‑group...

By Demand Gen Report
Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now
News•Feb 19, 2026

Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now

NetLine’s senior demand manager Josh Baez hosted a webinar titled “The Hidden Moments of the Buying Journey,” revealing why traditional linear funnels are obsolete. He explained how privacy regulations have crippled identifier‑based tracking, forcing marketers to shift toward proactive, programmatic...

By Demand Gen Report
Aurasell Launches AI-Native OS for GTM Workflows
News•Feb 19, 2026

Aurasell Launches AI-Native OS for GTM Workflows

Aurasell announced the launch of the world’s first AI‑native Go‑To‑Market Operating System (GTM OS) that layers intelligent, automated workflows onto any existing CRM such as Salesforce or HubSpot. The platform promises to double productivity and deliver measurable impact within two...

By Demand Gen Report
Why Community-Led Growth Is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba
News•Feb 16, 2026

Why Community-Led Growth Is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba

Elfried Samba, co‑founder and CEO of community‑centric agency Butterfly Effect, will headline B2BMX 2026 with a keynote titled “Building a Sexy Brand in an Unsexy Industry.” Drawing on his success scaling Gymshark’s 20 million‑member community and partnerships with Netflix, Bumble, McDonald’s...

By Demand Gen Report