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Watch reviews, opinions and news by collectors with strong focus on luxury brands and independents.

New: CASIO EDIFICE Joins Forces with TOYOTA RACING to Accelerate the Future of Motorsports
News•Mar 7, 2026

New: CASIO EDIFICE Joins Forces with TOYOTA RACING to Accelerate the Future of Motorsports

CASIO Singapore announced a two‑year partnership with Toyota Racing beginning January 2026, positioning its Edifice high‑performance chronograph line as the official time‑keeping partner for the FIA World Endurance Championship. The collaboration will feature Edifice and Casio branding on Toyota’s race‑car headlights and integrate the brand’s motorsport‑inspired designs, such as the carbon‑filled EFK‑100 mechanical watch. Both companies cite shared values of speed, precision and advanced engineering, aiming to amplify global storytelling and fan engagement across series from WEC to NASCAR. The deal underscores Edifice’s push into automotive‑adjacent markets while giving Toyota Racing a premium watch partner.

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