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Digiday

Digiday

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Digital media and advertising industry trade focused on subscriptions, ads, commerce and creators.

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WPP Is Betting Its Future on Getting Paid for Outcomes
News•Feb 27, 2026

WPP Is Betting Its Future on Getting Paid for Outcomes

WPP announced a strategic pivot toward outcome‑based agency fees, linking compensation directly to client sales and brand performance. The move is anchored by a pending global creative contract with Jaguar Land Rover that would tie fees to measurable results. WPP’s data platform, built on InfoSum’s federated technology, enables closed‑loop attribution from first‑party data to sales uplift, while AI‑driven production cuts content costs. Internally, senior client leaders will now be paid on client growth rather than agency P&L.

By Digiday
The Case for and Against Publisher Content Marketplaces
News•Feb 27, 2026

The Case for and Against Publisher Content Marketplaces

Content marketplaces are emerging as a way for publishers to monetize their articles and protect against AI scraping. Microsoft and Amazon are backing these platforms to boost Azure and AWS adoption, while licensing standards from groups like the BBC coalition...

By Digiday
In Fighting a Whistleblower Suit, WPP Put Its Own Account of Media Agency Trading on the Public Record
News•Feb 23, 2026

In Fighting a Whistleblower Suit, WPP Put Its Own Account of Media Agency Trading on the Public Record

The $100 million whistleblower lawsuit filed by former GroupM CEO Richard Foster has resurfaced as WPP filed a motion to dismiss, attaching internal documents that reveal the scale of GroupM’s proprietary media deals. Foster’s 36‑page “Project Claridges” report shows that only...

By Digiday
As It Ramps up Push to Fund AI Bets, Meta Makes a New Play for Agencies
News•Feb 23, 2026

As It Ramps up Push to Fund AI Bets, Meta Makes a New Play for Agencies

Meta has launched the Agency Growth Collective, a pilot program for independent agencies in the United States. The initiative replaces the traditional single Meta representative with a shared alias that routes communications to a rotating bench of specialists and offers...

By Digiday
WTF Is a Creator Capital Market?
News•Feb 20, 2026

WTF Is a Creator Capital Market?

Creator capital markets (CCMs) are emerging as a way for influencers to monetize future earnings through equity, revenue‑sharing tokens, or meme‑coins. Early platforms like GigaStar have raised millions by offering fans a stake in YouTube ad revenue, while crypto launchpads...

By Digiday
Omnicom’s Lack of Surprises in Its 2025 Earnings Is Both a Good and Bad Thing
News•Feb 19, 2026

Omnicom’s Lack of Surprises in Its 2025 Earnings Is Both a Good and Bad Thing

Omnicom reported 2025 revenue of $17.3 billion, a 10% increase helped by the final month of its IPG acquisition and favorable foreign‑exchange effects. Media & Advertising accounted for 58% of revenue and grew 15.7%, while adjusted operating margins held just above...

By Digiday
TikTok Shop Reverses U.S. Shipping Policy Amid Merchant Concerns over Costs and Fulfillment Challenges
News•Feb 19, 2026

TikTok Shop Reverses U.S. Shipping Policy Amid Merchant Concerns over Costs and Fulfillment Challenges

TikTok Shop has scrapped its planned deadline to force U.S. sellers onto TikTok‑managed shipping, keeping seller‑fulfilled logistics unchanged for now. The reversal follows merchant backlash over anticipated higher fulfillment costs, tighter margins, and inventory challenges tied to TikTok’s own warehouses....

By Digiday
‘Comment Sections Are Not Customers’: American Eagle Brings Back Sydney Sweeney Amid Celebrity Push
News•Feb 19, 2026

‘Comment Sections Are Not Customers’: American Eagle Brings Back Sydney Sweeney Amid Celebrity Push

American Eagle has revived its partnership with actress Sydney Sweeney, featuring her in a NYSE bell‑ringing appearance after the controversial “good genes” denim campaign sparked backlash over perceived racial undertones. The retailer defended the ad, hired a crisis‑comms firm, and...

By Digiday
While Holdcos Build ‘Death Stars of Content,’ Indie Creative Agencies Take Alternative Routes
News•Feb 13, 2026

While Holdcos Build ‘Death Stars of Content,’ Indie Creative Agencies Take Alternative Routes

WPP announced another McKinsey‑guided restructure as its creative agencies continue to miss targets, with revenue at VML, Ogilvy and AKQA down 5.8% in H1 2025. At the same time, independent agencies dominated the Super Bowl ad slate, delivering at least 25...

By Digiday
‘A Brand Trip’: How the Creator Economy Showed up at This Year’s Super Bowl
News•Feb 13, 2026

‘A Brand Trip’: How the Creator Economy Showed up at This Year’s Super Bowl

Brands turned Super Bowl suites into creator‑centric activations, inviting influencers to attend the game and generate content at a fraction of traditional fees. Agencies reported a surge in last‑minute deals, with suite rentals exceeding $1 million but delivering audience reach that...

By Digiday
From Feeds to Streets: How Mega Influencer Haley Baylee Is Diversifying Beyond Platform Algorithms
News•Feb 13, 2026

From Feeds to Streets: How Mega Influencer Haley Baylee Is Diversifying Beyond Platform Algorithms

Haley Baylee, a creator with 10 million Instagram and 16.4 million TikTok followers, has partnered with Intersection’s LinkNYC to display her existing social videos on more than 4,000 free‑Wi‑Fi kiosks across New York City. The arrangement is exposure‑only, with no fee, and runs...

By Digiday