Video•May 6, 2026
#ad I Told Her I'd Handle It... Now We Have @Lowes HomeCare+! #LowesPartner #LowesHomeCarePlus
The video is a light‑hearted advertisement for Lowe’s HomeCare+, a subscription‑based home‑maintenance service. It follows a couple juggling four kids as a Lowe’s technician, Joe, arrives to perform routine tasks the husband promised to handle himself.
The pitch highlights a $99 twice‑yearly fee that covers chores such as cleaning dryer hoses, lubricating garage doors, replacing smoke‑detector batteries and fridge filters—jobs many homeowners neglect. By bundling these services, Lowe’s positions itself as a convenient solution for busy families who would rather spend time on personal projects.
The ad uses humor, with the wife exclaiming, “I’m going to make room in the driveway for the bus,” and the husband asking for “a few more things,” underscoring the perceived value of off‑loading maintenance. The technician’s friendly demeanor reinforces brand trust and the ease of scheduling.
If successful, HomeCare+ could generate recurring revenue for Lowe’s, deepen customer loyalty, and drive foot traffic for ancillary purchases, signaling a broader shift toward service‑oriented retail models.
