Major Donor Fundraising: How to Strengthen Your Strategy
Major donor fundraising drives roughly 80% of a nonprofit’s individual giving, making it a critical revenue source. The guide outlines a six‑step donor lifecycle and stresses relationship‑building, from prospect research to long‑term stewardship. It recommends hiring a dedicated major‑gifts officer, leveraging AI‑powered prospect tools, and creating exclusive donor societies to encourage larger gifts. Ongoing metrics tracking and personalized thank‑you tactics ensure retention and future upgrades.
Finding New Donors for Your Nonprofit: A How-To Guide
Nonprofits must tailor donor acquisition strategies to the size of gifts they seek. Small‑dollar donors are best reached through broad digital channels, while mid‑level donors benefit from targeted outreach and major donors require intensive research and personalized cultivation. The guide...
How to Create a Capital Campaign Plan That Gets Results
A capital campaign is a multi‑year fundraising effort that can raise millions for nonprofit projects such as new buildings, equipment or programs. Recent research shows about 95 % of nonprofits that launched a campaign in 2026 deemed it successful, often exceeding...
18 Best Prospect Research Tools to Find High-Impact Donors
Prospect research tools help nonprofits identify high‑impact donors by aggregating capacity, philanthropic and affinity data. The article outlines a curated list of 18 solutions, from AI‑driven platforms like DonorSearch and EverTrue to free public resources such as Zillow and SEC...
How to Create a Donor Profile: Ultimate Nonprofit Guide
Creating comprehensive donor profiles is essential for nonprofits to track and leverage supporter information throughout the donor lifecycle. The guide defines donor profiles as digital records in a CRM that compile real‑world data, distinguishing them from fictional donor personas used...
Donor Analytics: How to Make the Most of Donor Data
Donor analytics is becoming essential for nonprofits as supporters demand more personalized engagement and technology reshapes fundraising. By collecting, organizing, and interpreting donor data, organizations can identify demographic, psychographic, and giving patterns to tailor outreach and improve retention. Integrated tools—including...