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Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

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A DTC-focused podcast by Common Thread Collective exploring how to navigate and scale in today’s ecommerce landscape. Hosts Taylor Holiday and Richard Gaffin break down real numbers, growth challenges, and strategic insights from their portfolio, providing guidance for modern brands facing uncertain waters.

Recent Posts

The Sales Tax “Nexus” Trap Most Brands Miss
Podcast•Feb 24, 2026•9 min

The Sales Tax “Nexus” Trap Most Brands Miss

In this episode, Richard interviews Ryan Pinkham, VP of Go‑to‑Market at TaxCloud, about the complexities of sales‑tax compliance for growing e‑commerce brands. They explain why sales tax is far from simple—50 states, multiple jurisdictions, and ever‑changing rules can lead to costly audits and penalties if ignored. Pinkham outlines three common brand scenarios (no solution, unhappy legacy tools, and delayed compliance) and recommends using modern automation platforms like TaxCloud, leveraging Shopify Tax at checkout, and taking advantage of the Streamline Sales Tax program to reduce manual effort and risk.

By Ecommerce Playbook: Numbers, Struggles & Growth
Stop Guessing Your Ecommerce Budget
Podcast•Feb 10, 2026•41 min

Stop Guessing Your Ecommerce Budget

In this episode, Richard and Luke introduce a systematic approach that helps eight‑figure ecommerce brands move from guesswork to data‑driven budgeting, creative planning, and channel testing. They walk listeners through three core models—the Spending Power Model for setting realistic budget...

By Ecommerce Playbook: Numbers, Struggles & Growth
Agentic Commerce Is Here and It Changes Everything
Podcast•Feb 3, 2026•29 min

Agentic Commerce Is Here and It Changes Everything

In this episode Richard and Tony demystify agentic commerce, explaining how AI‑driven shopping experiences are supplanting traditional websites, checkout flows, and even ad placements. They highlight the pivotal role of product data feeds and Shopify’s new agentic checkout, which links...

By Ecommerce Playbook: Numbers, Struggles & Growth
CFO Summit: How to Get Your Forecast Back on Track
Podcast•Jan 22, 2026•45 min

CFO Summit: How to Get Your Forecast Back on Track

In this episode, the hosts dissect why forecasts inevitably miss the mark and emphasize the speed of response as the true metric of success. They outline a three‑step process: early detection of variance, tightening the signal‑to‑action loop with daily accountability,...

By Ecommerce Playbook: Numbers, Struggles & Growth