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Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast

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Mark and Ian Hammersley (the Hammersley Brothers) share their 20+ years of ecommerce knowledge in this podcast. They discuss practical strategies and techniques to optimize online stores – from improving conversion funnels and paid ads to scaling revenue. It’s a down-to-earth resource for ecommerce marketers and owners aiming to boost performance and growth.

Recent Posts

Ecommerce: Your Ads Are Boring And Facebook Is Punishing You
Podcast•Feb 26, 2026•37 min

Ecommerce: Your Ads Are Boring And Facebook Is Punishing You

In this episode of the Hammersley Brothers e‑commerce podcast, Mark and Ian dissect why many e‑commerce ads fail to scale, focusing on the concept that "your ads are boring." They explain that both Meta (Facebook) and Google act as "gorilla" platforms that prioritize user experience, rewarding ads that are engaging and relevant rather than dull or low‑quality. The hosts illustrate how boring creatives—especially on Meta—can lead to platform penalties, while on Google the emphasis is on clear, intent‑driven messaging that solves a specific problem. Their expertise as seasoned e‑commerce operators provides actionable insights on aligning ad creative with platform expectations to avoid being penalized and improve ROI.

By Ecommerce: The Hammersley Brothers Ecommerce Podcast
Ecommerce: How We Really Scale to $10 Million — Part 2
Podcast•Feb 5, 2026•45 min

Ecommerce: How We Really Scale to $10 Million — Part 2

In the second half of their $10 million scaling playbook, Mark and Ian dive into the concrete tactics that turn traffic into sustainable revenue. They argue that email is the true growth engine, outline three levers—margin, lifetime value, and inventory—that dictate...

By Ecommerce: The Hammersley Brothers Ecommerce Podcast
New Podcast: Everyone’s Suddenly Talking About 2026.
Podcast•Jan 22, 2026•26 min

New Podcast: Everyone’s Suddenly Talking About 2026.

In this episode Ian and the host dissect the real trends shaping ecommerce as we head into 2026, grounding their analysis in actual 2025 brand performance and financial data. They argue that AI alone won’t rescue businesses unless owners understand...

By Ecommerce: The Hammersley Brothers Ecommerce Podcast
Ecommerce: The Year Ecommerce Got Back to Normal
Podcast•Jan 15, 2026•19 min

Ecommerce: The Year Ecommerce Got Back to Normal

Mark and Ian review 2025, declaring it the first post‑COVID year of "normal" ecommerce and highlighting how agile, lean brands outperformed larger incumbents. They note AI‑driven ad creative shifted from a novelty to a necessity, and that small "skeleton" teams...

By Ecommerce: The Hammersley Brothers Ecommerce Podcast