Ecommerce: The Hammersley Brothers Ecommerce Podcast
Mark and Ian Hammersley (the Hammersley Brothers) share their 20+ years of ecommerce knowledge in this podcast. They discuss practical strategies and techniques to optimize online stores – from improving conversion funnels and paid ads to scaling revenue. It’s a down-to-earth resource for ecommerce marketers and owners aiming to boost performance and growth.
The Ecommerce Forecasting Mistake That Kills Growth
In this episode, the Hammersley Brothers discuss the pitfalls of e‑commerce stock forecasting, emphasizing that a one‑size‑fits‑all algorithm doesn’t exist. They illustrate how lead times, seasonality, and product mix dramatically change forecasting strategies, using two contrasting businesses—one with a six‑month lead time and seasonal spikes, the other with a two‑week lead time and steady sales. Their core philosophy is to simplify the model, focus on a narrow, deep SKU range, and turn inventory orders into asymmetrical bets where the upside is large and the downside limited. By improving stock‑shifting levers and aligning forecasts with proven fast‑moving items, they aim to boost confidence, reduce cash‑flow risk, and accelerate growth.
5 Things Ecommerce Owners Need To Get Right Now
In this episode, the Hammersley Brothers outline five immediate priorities for e‑commerce owners, starting with pre‑building weather‑triggered campaigns to capitalize on unexpected climate events. They stress the importance of a year‑ahead event calendar—covering holidays, sales periods, and macro events like...
Ecommerce: The Stock Mistake Killing Your ROAS
In this episode the Hamasley Brothers dive deeper into the 80/20 rule, focusing on how a small subset of SKUs drives the majority of revenue and ROAS for e‑commerce brands. They explain why stockouts of those critical products can dramatically...
Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS
In this episode of the Hamasley Brothers e‑commerce podcast, Mark and Ian dissect why weak follow‑up sequences are sabotaging ROAS. They define follow‑up as the communication between a prospect’s ad click and the final purchase, emphasizing email capture and remarketing...
Ecommerce: Your Ads Are Boring And Facebook Is Punishing You
In this episode of the Hammersley Brothers e‑commerce podcast, Mark and Ian dissect why many e‑commerce ads fail to scale, focusing on the concept that "your ads are boring." They explain that both Meta (Facebook) and Google act as "gorilla"...
Ecommerce: How We Really Scale to $10 Million — Part 2
In the second half of their $10 million scaling playbook, Mark and Ian dive into the concrete tactics that turn traffic into sustainable revenue. They argue that email is the true growth engine, outline three levers—margin, lifetime value, and inventory—that dictate...
New Podcast: Everyone’s Suddenly Talking About 2026.
In this episode Ian and the host dissect the real trends shaping ecommerce as we head into 2026, grounding their analysis in actual 2025 brand performance and financial data. They argue that AI alone won’t rescue businesses unless owners understand...
Ecommerce: The Year Ecommerce Got Back to Normal
Mark and Ian review 2025, declaring it the first post‑COVID year of "normal" ecommerce and highlighting how agile, lean brands outperformed larger incumbents. They note AI‑driven ad creative shifted from a novelty to a necessity, and that small "skeleton" teams...