News•Apr 1, 2026
Level Up: How Games Can Help Brands Win the Audience Attention Game
Brands are turning to immersive gaming experiences to capture Gen Z and Gen Alpha attention, moving beyond static ads toward narrative‑driven quests. Audible leveraged Twitch with a propaganda‑themed campaign for *1984*, reaching over one million viewers and topping Audible charts. Knorr’s #ModTheVeg mods across Fortnite, Red Dead Redemption and Minecraft delivered a $1.1 billion earned reach and boosted brand association. Universal embedded Jurassic World Rebirth into Roblox, driving a 6% lift in cinema‑watch intent and strong ad recall among teens.
