News•Apr 11, 2026
Why Energy Efficiency Won't Save You Money in a "Green Energy" World
Exelon CEO Calvin Butler told the New York Times that the simplest way to cut electric bills is to turn off lights, underscoring a long‑standing efficiency narrative. The article argues that as the grid shifts toward wind, solar, battery storage and nuclear—sources with near‑zero fuel costs—the marginal price of electricity collapses, eroding the financial payoff of reduced consumption. In such a “green energy” future, traditional demand‑side savings become obsolete, and utilities may rely on other revenue models. The piece warns that policymakers and consumers must rethink incentives if conservation is to remain relevant.
