Eric Jacobson on Management & Leadership

Five Crucial Actions That Build Unity And Foster Performance In The Workplace

Brad Deutser’s new book, *Belonging Rules*, argues that workplace belonging outweighs culture and compensation in driving performance. A recent study of nearly 15,000 employees shows belonging predicts engagement, satisfaction, and effort more strongly than traditional metrics. Deutser outlines five concrete actions—power engagement, label‑free listening, identity focus, relentless challenge, and demanding full truth—to embed belonging into daily operations. He also links these actions to core leadership competencies such as mindfulness, courage, and strategic thinking.