Recent Posts
News•Feb 28, 2026
Restaurants Bring More to the Table to Regain Diners
India’s leading restaurant operators are pivoting back to dine‑in by launching exclusive dishes, app‑only discounts and weekday coupons, aiming to revive footfall after years of delivery dominance. Chains such as Jubilant FoodWorks, Devyani International, Restaurant Brands Asia and Speciality Restaurants report improving same‑store sales, signalling a gradual return of in‑store demand. About 40% of Speciality Restaurants’ menu is now dine‑in exclusive, while promotions like “Monday Bonanza” target traditionally slow periods. The strategy seeks to boost higher‑margin sales while easing delivery discount pressure.
By ET BrandEquity (Economic Times) — Marketing
News•Feb 27, 2026
Marketing Matters: Why Did V-Guard Make Summers Romantic?
V‑Guard’s "Hum Tum Aur V‑Guard" campaign turned summer into a romantic backdrop, positioning the brand as an invisible enabler of comfort across AC stabilisers, smart inverters, air coolers and fans. The strategy relied on a series of micro‑moment films that...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 26, 2026
Soft Drink’s Jio Moment? RIL’s Campa Tests Coke-Pepsi Duopoly of 30 Years
Reliance Industries has revived the legacy Campa Cola brand, pricing bottles at INR 10 and quickly gaining a foothold in India's carbonated soft‑drink market. Within a year, Campa grew to roughly 7% market share and generated about INR 1,000 crore in revenue, contributing...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 25, 2026
The "Unlearning" Curve for India's FMCG Giants
India’s seven FMCG powerhouses posted a modest 7.4% sales rise in Q3 FY26 despite an unusually supportive macro backdrop of tax cuts, GST tweaks and low‑interest rates. The growth gap is widening as digital‑first food and beauty brands have seized...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 23, 2026
The Death of the Ad, the Birth of the Episode
In 2026 brands are abandoning the traditional 30‑second spot for vertical, episodic micro‑dramas that unfold on smartphones. Campaigns like Prada’s global series, Ajio’s *Suit Yourself*, and Cash App’s financial‑literacy reels treat the product as a background character while foregrounding emotion. The...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 23, 2026
"B2B Is Human to Human": Why Anjali Gupta Is Replacing Machine-Talk with Storytelling
Anjali Gupta, founder of The Fractional CMO Company, says B2B marketing is reverting to brand‑centric, human‑to‑human storytelling amid a flood of AI tools. She warns that over‑reliance on superficial metrics like MQLs can distort true intent, while AI is reshaping...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 19, 2026
Big Food Pours Millions Into Rebrands as Obesity Drugs Reshape US Demand
US food and beverage giants are accelerating rebranding and product reformulation as GLP‑1 obesity drugs reshape consumer demand. Appetite‑suppressing medications are projected to erase up to $12 billion in snack sales over the next decade, prompting companies like PepsiCo, Coca‑Cola and...
By ET BrandEquity (Economic Times) — Marketing
Deals•Feb 19, 2026
Asgard Alcobev Completes Acquisition of CMJ Breweries
Asgard Alcobev, formerly Banganga Paper Industries, completed the acquisition of a 78.9% stake in CMJ Breweries, a contract brewing facility in Northeast India, making it a subsidiary. The deal expands Asgard Alcobev's footprint in the alcoholic‑beverages market and supports its...
ET BrandEquity (Economic Times) — Marketing