Recent Posts
News•Feb 27, 2026
Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian
Matt Weston, Britain’s double‑gold medalist at the 2026 Winter Olympics, attracted 667,000 pageviews on Taboola’s network over the past three months, far outpacing his teammates. His teammate Tabby Stoecker recorded only 56,000 pageviews, while the overall Games generated more than 12 million pageviews, marking a record viewership in the UK. The data also shows US skier Lindsey Vonn drew 4.1 million UK pageviews after a dramatic injury. Taboola’s communications lead highlighted the audience’s appetite for success stories mixed with drama.
By ExchangeWire
News•Feb 27, 2026
Mortar AI & DAIVID Partner to Integrate Creative Effectiveness Into MMM
Mortar AI has partnered with creative‑data specialist DAIVID to embed creative effectiveness metrics into its Marketing Mix Model (MMM). The integration brings DAIVID’s AI‑driven emotional analysis—covering 39 distinct emotions and predictive metrics—directly into Mortar’s MMM engine. Advertisers can now quantify...
By ExchangeWire
News•Feb 27, 2026
Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member
Shinka announced its membership in the World Out of Home Organisation (WOO), the premier global association for out‑of‑home advertising. The move gives Shinka access to a worldwide network of media owners, agencies, and research that shapes OOH standards and policy....
By ExchangeWire
News•Feb 26, 2026
AdPlayer.Pro Introduces New Results-Driven Features in Its Ad-Enabled Video Player
AdPlayer.Pro has rolled out new configuration capabilities for its ad‑enabled video player, targeting both instream and standalone video placements. The updates expand ad‑interval settings and aim to boost performance amid a market slowdown reported by over 40% of its users....
By ExchangeWire
News•Feb 25, 2026
Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform announced it is the first demand‑side platform to join the Institute of Shared Business Advertising (ISBA) Partner Programme, positioning itself as a champion of digital sovereignty for UK brands. The partnership aims to give advertisers greater visibility, accountability and...
By ExchangeWire
News•Feb 25, 2026
Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc. released a case study showing its Adaptive Rules Centre (ARC) boosted a leading APAC ad exchange’s revenue by 289% and lift fill rates tenfold. The exchange replaced manual reporting with two account‑wide automation rules that dynamically adjusted QPS...
By ExchangeWire
News•Feb 25, 2026
Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in...
The UK government is extending the Media Act 2024 to bring major video‑on‑demand services under Ofcom’s oversight, designating platforms with over 500,000 users as Tier 1 providers. New rules will enforce a broadcasting‑style code, introduce a complaints channel, and impose accessibility quotas...
By ExchangeWire
News•Feb 23, 2026
EscalaX Reinforces Its Privacy & Compliance With BidSafe One
EscalaX announced a strategic partnership with privacy‑focused consultancy BidSafe One to strengthen its data‑protection and regulatory compliance posture. The collaboration will help EscalaX optimise consent management and align its operations with GDPR, CCPA/CPRA, IAB TCF and GPP standards. By integrating...
By ExchangeWire
News•Feb 19, 2026
EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention
EQ Dry partnered with global media platform Teads and agency UM to launch an omnichannel, attention‑driven campaign for its diaper line. The initiative leveraged Teads’ contextual targeting, inRead video and connected TV formats to reach parents across mobile and big‑screen...
By ExchangeWire
News•Feb 19, 2026
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion
UK ad‑tech firm 59A announced the appointment of Jon Nash as US CEO and Danny Moggs as SVP of Sales to spearhead its North American launch from a new Venice Beach hub. Nash, a longtime collaborator with founder Adam Ray, will...
By ExchangeWire
News•Feb 19, 2026
“AI Didn’t Create the Cracks in the System, It Exposed Them”: Q&A with Oz Etzioni, Clinch
In a Q&A with Clinch CEO Oz Etzioni, the interview highlights how AI has exposed deep fractures in traditional advertising workflows built on siloed point solutions. The surge in creative permutations and real‑time media demands has turned these fragmented systems...
By ExchangeWire
Deals•Feb 19, 2026
Bedrock Platform Secures Seed Extension Funding Led by First Party Capital, Aperiam Ventures Co-Invests
Bedrock Platform announced on Feb 19, 2026 the close of its seed‑extension round, led by First Party Capital with Aperiam Ventures joining as a co‑investor. The undisclosed amount will fund product innovation, US go‑to‑market expansion, and deeper ad‑tech partnerships, adding...
ExchangeWire