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FINITE: B2B Marketing Podcast

FINITE: B2B Marketing Podcast

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B2B tech marketers discuss strategy, measurement, campaigns, and marketing in fast-paced industries.

Recent Posts

B2B Community Growth with Kris Rudeegraap, Co-Founder & Co-CEO at Sendoso
Podcast•Feb 9, 2026•21 min

B2B Community Growth with Kris Rudeegraap, Co-Founder & Co-CEO at Sendoso

In this episode, Jodi interviews Kris Rudeegraap, Co‑Founder & Co‑CEO of Sendoso, about how the company built a multi‑tiered B2B community that fuels a $7 million pipeline and boosts account spend by 71%. Kris explains the ROI of personal advisory groups, the tech stack (including UserGems) that automates job‑change tracking for a 60% response rate, and the power of peer‑to‑peer conversations over traditional product pitches. He also shares how "life‑moment" gifting—celebrating events like births or promotions—creates human connections that turn organic excitement into a scalable revenue engine.

By FINITE: B2B Marketing Podcast
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
Podcast•Nov 10, 2025•0 min

#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

In this episode, Deema Tamimi, VP Marketing at The Brief, discusses the growing need to humanise B2B brands amid AI‑driven sameness, arguing that customers now crave genuine soul, artistry and love rather than generic team photos. She shares insights from...

By FINITE: B2B Marketing Podcast
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Podcast•Oct 27, 2025•0 min

#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata

In this episode, Steffen Hedebrandt, CMO and co‑founder of Dreamdata, reveals a contrarian B2B growth playbook that leverages “unserious” LinkedIn content—memes, screenshots—to generate serious pipeline. He explains how to engineer organic LinkedIn posts that tie brand awareness directly to revenue...

By FINITE: B2B Marketing Podcast
#174 - Old School PR Is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at...
Podcast•Oct 13, 2025•0 min

#174 - Old School PR Is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at...

In this episode, VP of Marketing Will Gardiner argues that the core principles of traditional public relations are the foundation of successful B2B growth strategies in 2025. He explains how Vertice leverages high‑quality thought leadership, data‑driven creativity, and emerging tactics...

By FINITE: B2B Marketing Podcast