FINITE: B2B Marketing Podcast
B2B tech marketers discuss strategy, measurement, campaigns, and marketing in fast-paced industries.
#184 - Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics
In this episode, Caitlin Allen, SVP of Market and Chair at Simbe Robotics, discusses how disruptive technologies—especially robotics-as-a-service—are reshaping traditional industries and consumer expectations. She highlights the convergence of digital and physical experiences, the labor shift toward higher‑skill roles, and the move from hardware to software‑driven value in automation. Allen explains how marketers can spot emerging category tipping points by tracking deep human pain points, securing third‑party proof, and crafting differentiated narratives across multiple stakeholder ecosystems. Her experience building markets for transformative tech—from venture‑backed startups to large acquisitions—offers a roadmap for leveraging data, AI, and ecosystem partnerships to drive hyper‑growth.
#183 - The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at...
In this episode Kat Wendelstadt, CMO of Electric Twin, discusses how the CMO role is evolving in 2026, driven by AI, tighter budgets, and the need for hands‑on technical skills. She highlights the pressure on senior marketers to execute tasks...
B2B Community Growth with Kris Rudeegraap, Co-Founder & Co-CEO at Sendoso
In this episode, Jodi interviews Kris Rudeegraap, Co‑Founder & Co‑CEO of Sendoso, about how the company built a multi‑tiered B2B community that fuels a $7 million pipeline and boosts account spend by 71%. Kris explains the ROI of personal advisory groups,...
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
In this episode, Deema Tamimi, VP Marketing at The Brief, discusses the growing need to humanise B2B brands amid AI‑driven sameness, arguing that customers now crave genuine soul, artistry and love rather than generic team photos. She shares insights from...
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
In this episode, Steffen Hedebrandt, CMO and co‑founder of Dreamdata, reveals a contrarian B2B growth playbook that leverages “unserious” LinkedIn content—memes, screenshots—to generate serious pipeline. He explains how to engineer organic LinkedIn posts that tie brand awareness directly to revenue...
#174 - Old School PR Is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at...
In this episode, VP of Marketing Will Gardiner argues that the core principles of traditional public relations are the foundation of successful B2B growth strategies in 2025. He explains how Vertice leverages high‑quality thought leadership, data‑driven creativity, and emerging tactics...