Recent Posts
News•Mar 1, 2026
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product and customer success, modernize buyer‑led processes, and leverage AI‑driven insights. To close this gap, the B2B Summit North America introduces a certification, "Activating The Modern GTM," that blends Forrester research with hands‑on workshops. The program promises structured, applied learning that translates directly into measurable GTM activation.
By Forrester Blogs
News•Feb 27, 2026
How To Shape AI At B2B Summit: From Ideas To Execution
The 2026 B2B Summit in Phoenix centered on turning AI concepts into executable strategies for B2B marketers. Sessions emphasized realistic, hands‑on methods rather than hype, guiding leaders through alignment, gap mapping, and governance of AI agents. Attendees collaborated in peer‑driven...
By Forrester Blogs
News•Feb 27, 2026
The Copilot Reality Check: What Enterprise Adoption Data Reveals About The AI Boom
Forrester’s Q1 2026 Wave reveals that enterprise adoption of Microsoft Copilot remains cautious, with most organizations still in pilot phases across Dynamics 365, Power Platform, and Microsoft 365. CIOs demand concrete, outcome‑based use cases rather than generic productivity promises, emphasizing ROI, data readiness,...
By Forrester Blogs
News•Feb 26, 2026
Upcoming Research On Digital Twins For Data Centers
An upcoming research initiative will evaluate digital‑twin technology for data centers, aiming to identify high‑ROI use cases that surpass basic spreadsheet analysis. The study will assess available solutions, pinpoint scenarios—such as infrastructure vendor selection—that deliver quick, measurable value, and define...
By Forrester Blogs
News•Feb 25, 2026
The Salesforce Consulting Landscape Shows No Sign Of Slowdown
Salesforce remains the leading CRM platform, reporting FY 2025 revenue of $35.7 billion and serving over 150,000 customers, including 90 % of the Fortune 500. The consulting ecosystem around Salesforce has ballooned to more than 3,800 partner firms and 170,000 certified experts, generating revenue...
By Forrester Blogs
News•Feb 24, 2026
Thinking About DAM In 2026? Start Here
Rich media now permeates every digital channel, prompting organizations to move digital asset management (DAM) from creative‑team silos to an enterprise‑wide foundation. Modern DAM platforms offer automated tagging, metadata enrichment, and embedded brand guidelines, enabling broader, safer access across revenue...
By Forrester Blogs
News•Feb 23, 2026
The Tides Have Turned: The Forrester Wave™ For EUEM Solutions Is Now DEXM Solutions
Forrester announced that its longstanding End‑User Experience Management (EUEM) Wave will be renamed the Digital Employee Experience Management (DEXM) Wave, reflecting how the market now describes these platforms. The change aligns the research with the terminology used by technology executives,...
By Forrester Blogs
News•Feb 20, 2026
Salesforce Acquires Momentum: What It Means
The episode breaks down Salesforce’s acquisition of Momentum, a revenue‑orchestration startup that transforms unstructured voice and video conversations into structured CRM data and automated workflows via Agentforce 360 and Slackbot. It explains how this move lets Salesforce own the "ground truth"...
By Forrester Blogs
News•Feb 18, 2026
It’s “Grow-Time” For Omnicom Group And Its Customers
The episode examines Omnicom Group’s post‑IPG acquisition landscape, highlighting its expanded scale, lingering operational hurdles, and the strategic opportunities it presents for CMOs. It outlines three growth levers: leveraging Omnicom’s AI investments to offset martech costs, revitalizing creative output through...
By Forrester Blogs
News•Feb 17, 2026
As Agentic Commerce Emerges, Services Providers Are Rewriting Commerce Playbooks End To End
The episode explores how commerce‑services providers are reshaping traditional commerce strategies to accommodate both human shoppers and AI‑driven agentic buyers. It highlights three critical capabilities: dual optimization for humans and agents, AI‑powered operations that enhance resilience in brick‑and‑mortar and online...
By Forrester Blogs
News•Feb 17, 2026
Partner Marketing Automation Platform Investment On The Rise
The episode highlights a sharp rise in investment in Partner Marketing Automation Platforms (PMAPs), with 75% of decision‑makers planning to increase tech spend and nearly 60% of non‑users set to adopt a platform within a year. It explains how PMAPs...
By Forrester Blogs
News•Feb 17, 2026
Build The Experience AI Can’t: Announcing Forrester’s 2026 CX Events
The episode explores how AI is reshaping customer experience (CX) while emphasizing that true differentiation comes from human creativity, empathy, and quality data. It argues that brands must blend machine intelligence with human intention to build trustworthy, lasting experiences, and...
By Forrester Blogs
News•Feb 17, 2026
Will AI Eat Your Revtech Stack?
The episode examines how AI is reshaping revenue technology (revtech) stacks, contrasting two dominant narratives: AI as a replacement that could shrink seat‑based pricing, and AI as an augmentor that boosts productivity without major headcount cuts. It highlights that AI’s...
By Forrester Blogs