3 Ways to Improve Your Focus
The article outlines three practical tactics for boosting focus when drafting fundraising materials. First, it urges writers to allocate ample time for research and stakeholder alignment before drafting. Second, it warns against multitasking, emphasizing that single‑task work yields higher productivity. Finally, it recommends limiting concurrent projects to prevent overload and maintain clarity.
Gift Size Doesn’t Matter
The article argues that donation size alone doesn’t reveal a donor’s passion or long‑term potential. While larger gifts suggest a higher “relationship budget,” small contributions can come from frequent low‑engagement donors, financially constrained supporters, or high‑net‑worth prospects testing the organization....
How a Tiny Change in a Facebook Ad Doubled Donations
A Canadian Bible distribution agency ran a Facebook‑ad A/B test that swapped the call‑to‑action from "Click to Learn More" to "Click to Give Bibles." The change left traffic unchanged but boosted the donation conversion rate by 117.6%, cutting the cost...
How Tactical Fundraising Questions Can Generate Bad Answers
The article argues that nonprofits often focus on tactical fundraising questions—such as mail frequency, TikTok use, or color choices—without first establishing a clear strategic framework. It stresses that meaningful answers to these tactics depend on fundamental strategy questions about long‑term...
How to Kill Fundraising Response: Tell a Story
A new M+R AI study examined 3.8 billion nonprofit emails and found that messages containing personal stories generated a 29% lower response rate than story‑free emails. The analysis suggests that generic storytelling often creates a donor disconnect, diluting the call to...
3 Things that Seem Like Magic in Fundraising — but Aren’t
The article breaks down three fundraising tactics that feel like magic but are grounded in proven practice: donor‑centric storytelling, strategically chosen photos, and heartfelt thank‑you communications. It explains how each element must capture attention, stay relevant, and align with donor...
How Fear of Failure Strangles Your Fundraising — and Your Career
Many organizations prioritize avoiding failure, which hampers fundraising innovation. The article argues that embracing failure is essential because most new ideas start as bad and only through experimentation can successful concepts emerge. It notes that effective fundraising tactics decay over...
How to Raise More Through Word of Mouth
Word‑of‑mouth is the most powerful, low‑cost fundraising tool for nonprofits, but it isn’t purely luck. Jeff Brooks argues that being remarkable—clear, donor‑centric, and exciting—drives organic conversation. He outlines common pitfalls like jargon‑filled messaging and donor‑education overload, then offers concrete actions...