Reducing churn remains a top priority for SaaS firms, and AI is moving from experimental dashboards to operational tools. G2’s 2026 expert survey of Custify, ChurnZero, Chargebee and Velaris shows AI platforms now blend usage, sentiment, billing and relationship data to predict risk. High‑performing customers reported churn drops of 15‑25% when AI insights are coupled with automated playbooks. The biggest hurdle is not data scarcity but the execution gap between insight and consistent action.
Lead generation remains a top priority for B2B marketers, yet 85% struggle to tie performance to revenue outcomes. Conversion challenges persist, with 79% of leads never converting without effective nurturing and inbound SEO leads achieving a 14.6% close rate versus...