Goodstory (Substack)

Goodstory (Substack)

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Gina Clementi on marketing leadership, the evolving CMO role, and fractional leadership models.

Why Celebration Is Better Marketing Than Outrage
NewsMar 3, 2026

Why Celebration Is Better Marketing Than Outrage

The article argues that outrage‑driven marketing, while fast‑acting, yields fleeting attention and limits audience growth. In contrast, celebratory campaigns build lasting community, expand market reach, and generate durable brand loyalty. Examples such as Bad Bunny’s Super Bowl performance, the Barbie film...

By Goodstory (Substack)