Grow Your B2B SaaS
Tips and interviews for B2B SaaS founders to improve marketing, sales, and retention.
S7E23 – How to Grow Your B2B SaaS to 10M ARR? Advice From 21 Experts
Season 7 of the Grow Your B2B SaaS podcast distills advice from 21 experts on scaling a SaaS business from 10K MRR to 10M ARR, emphasizing repeatable patterns such as laser‑focused ICP, stage‑appropriate hiring, disciplined go‑to‑market systems, and community‑driven growth. Key takeaways include building revenue‑generating partnerships, fixing outbound sales with signal‑based and psychology‑aware approaches, leveraging AI for GTM efficiency while retaining human nuance, and evolving pricing models toward hybrid, usage‑based structures. The experts also stress the importance of operational discipline, global expansion considerations, and preparing for exit by mastering valuation drivers. Collectively, the season offers a pragmatic roadmap for founders to align product, people, and processes to achieve sustainable, high‑velocity growth.
S7E16 - SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
In this episode, Richard Schenzel of AtScale explains how B2B SaaS go‑to‑market strategies are being reshaped in 2026 by AI‑driven blended motions, the shifting role of ACV between product‑led and sales‑led models, and the need for a full GTM audit....
S7E15 - SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
In this episode, pricing expert Krzysztof “Chris” Szyszkiewicz outlines how SaaS monetization will evolve in 2026, emphasizing smarter tier design, usage‑based and hybrid models, and AI‑driven add‑ons. He stresses the importance of real willingness‑to‑pay research, continuous pricing experimentation, and protecting...
S7E13 - Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
In this episode, host Joran and talent‑strategist Hotske Wesselius explore how AI will reshape B2B SaaS scaling in 2026, from the buyer journey and customer success to people operations and culture. Wesselius draws on his marketing and recruiting background to...
S7E11 - B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Mark Appel, CMO of Sendcloud, outlines the company’s 2026 international scaling plan, highlighting cross‑functional GTM alignment, a hybrid PLG/SLG approach, and the identification of compounding growth loops across eight European markets. He details the integration of AI agents as SDRs...
S7E9 - The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo Ghekiere
In this episode, Ricardo Ghekiere of BetterPic explains how his AI headshot company generated $4 million using a pure one‑time‑payment model, leveraging smart pricing, affiliate SEO, and low‑cost AI infrastructure instead of traditional MRR. He details tactics such as aggressive price...