News•May 19, 2026
Treat Content Like a Product, Not a Post
Garrett’s guest post argues that B2B marketers should treat each piece of content like a product with a defined lifecycle rather than a fleeting post. By aligning content with the 95/5 Rule—where 95% of prospects aren’t buying now—the author proposes strategic foundations, iterative creation, planned distribution, and regular relaunches to build lasting memory links. The approach shifts from accumulating isolated assets to compounding them, using AI for speed while keeping human‑driven positioning. A real‑world SaaS campaign that applied this framework delivered a 41% increase in monthly recurring revenue.
