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Heinz Marketing

Heinz Marketing

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B2B demand, pipeline performance, CRM and sales enablement.

Recent Posts

Preparing for the Agent-Driven Future of B2B Marketing
News•Feb 20, 2026

Preparing for the Agent-Driven Future of B2B Marketing

Gartner’s 2026 strategic outlook warns that AI will move beyond acceleration to reshape B2B buying, with agents mediating up to 90% of purchase decisions by 2028. Marketing teams must treat AI fluency as a core competency, embedding prompting skills and critical‑thinking safeguards into every workflow. Multi‑agent AI will drive anticipatory customer experiences, turning friction points into guided journeys and demanding machine‑readable content. Simultaneously, AI risk and governance will become a marketing priority as legal exposure rises sharply.

By Heinz Marketing