Recent Posts
News•Feb 3, 2026
Introducing the Agentic Customer Platform
HubSpot unveils the Agentic Customer Platform, a unified system that embeds business context into AI agents to bridge the gap between AI output and real‑world results. The platform layers a Smart CRM that aggregates structured records, unstructured communications, and industry intelligence, then feeds this context to Breeze agents and assistants that execute marketing, sales, and service tasks. A coordination layer lets humans and AI collaborate with shared governance, permissions, and cross‑system connectivity. By centralizing data and judgment, HubSpot aims to turn AI from a generic tool into a context‑aware teammate.
By HubSpot Marketing Blog
News•Feb 3, 2026
How to Structure Pages for AEO and Answer Engines: A Quick-Start Guide
Consumers now pose questions directly to answer engines like ChatGPT, forcing marketers to move beyond traditional SEO and adopt Answer Engine Optimization (AEO). The guide explains how to structure pages—using explicit H1s, early TL;DR sections, question‑based headings, concise lists, and...
By HubSpot Marketing Blog
News•Jan 19, 2026
Best Loop Marketing Tactics for the Era of AI-Powered Marketing
HubSpot unveiled Loop Marketing, a four‑stage, AI‑enhanced framework that replaces linear funnels with continuous cycles of learning and optimization. The model—Express, Tailor, Amplify, and Evolve—leverages AI to generate personalized content, expand presence across AI search engines and social video platforms,...
By HubSpot Marketing Blog
News•Jan 5, 2026
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
TikTok strategist Jemma Wu argues that follower counts are misleading and that authentic, engaged communities drive sales. She cites a livestream where a 500k‑follower creator generated $350k, dwarfing a 1M‑follower influencer who sold only $5K. Wu’s own brand experience shows...
By HubSpot Marketing Blog
News•Dec 30, 2025
Entity-Based SEO: An Explainer for SEOs and Content Marketers
Entity‑based SEO reframes optimization around concepts, relationships and context rather than isolated keyword strings. Search engines use the Knowledge Graph to identify entities—people, places, things—and map how they interconnect, influencing rankings and AI‑generated answers. The guide explains how to discover...
By HubSpot Marketing Blog
News•Dec 29, 2025
What We Learned Building SalesBot — HubSpot’s AI-Powered Chatbot Selling Assistant
HubSpot’s Conversational Marketing team replaced its 100‑plus live chat agents with SalesBot, an AI‑powered chatbot that now handles the bulk of inbound website conversations. The bot first focused on deflecting low‑intent queries, achieving over 80% deflection, then added a real‑time...
By HubSpot Marketing Blog
News•Dec 19, 2025
Building Systems of Trust in the Age of AI While Staying Human at Heart
HubSpot overhauled its customer reference program, collapsing an 18‑step manual process into a five‑phase workflow powered by HubSpot automation, Slack, and AI copilots. The rebuild introduced a Trust Readiness Model that scores relationship maturity, product adoption, and growth signals, turning...
By HubSpot Marketing Blog