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IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video
News•Feb 26, 2026

IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video

The Interactive Advertising Bureau (IAB) announced the 2026 NewFronts event, scheduled for March 23‑26 in New York, spotlighting AI‑driven video, streaming, and CTV innovations. The four‑day conference will feature live and virtual sessions from tech giants like Google, Meta, and TikTok, as well as retail players such as Walmart and Amazon‑affiliated brands. IAB’s Main Stage on March 25 will host curated presentations on performance‑based video, AI‑enabled creative, and commerce integration. Attendees will gain early planning insights to align media spend with the evolving always‑on marketplace.

By IAB