IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era
The Interactive Advertising Bureau (IAB) unveiled a new industry guide, “Building a Competitive Commerce Media Ecosystem,” at its Connected Commerce Summit. The document offers strategic recommendations for commerce‑media networks to transition from rapid expansion to AI‑driven, performance‑focused operations. It defines four operating models—top‑line growth, profitability, omnichannel experience, and differentiation—and outlines core capabilities such as incremental impact measurement and cross‑channel alignment. By standardizing definitions and measurement, the guide aims to create a more durable, self‑sustaining commerce‑media market.
IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media
The Interactive Advertising Bureau (IAB) will host the 2026 Connected Commerce Summit in New York on April 14, gathering senior leaders from retail, brands, and media to address the next phase of commerce media. The event will concentrate on establishing...
IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement
The Interactive Advertising Bureau (IAB) unveiled its most substantial amendment to the Multi-State Privacy Agreement (MSPA) since 2023, aiming to simplify compliance across the fragmented U.S. state privacy landscape. The revision introduces a streamlined contract framework, clearer advertiser‑partner role definitions,...
IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video
The Interactive Advertising Bureau (IAB) announced the 2026 NewFronts event, scheduled for March 23‑26 in New York, spotlighting AI‑driven video, streaming, and CTV innovations. The four‑day conference will feature live and virtual sessions from tech giants like Google, Meta, and...
