IAB Releases Campaign Data Standards 1.0 for Public Comment
The Interactive Advertising Bureau (IAB) unveiled Campaign Data Standards 1.0, the first deliverable of its Project Eidos, and opened a public comment period through June 14, 2026. The standards propose a unified taxonomy for placements, formats, and media types, along with required data fields to streamline measurement and reporting. IAB emphasizes that the framework is flexible, interoperable, and does not replace existing platforms or dictate measurement methods. Early feedback from agencies, publishers, and brands suggests the standards could cut data‑reconciliation effort and improve campaign insight generation.
U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to...
The Interactive Advertising Bureau projects U.S. digital video ad spend to top $80 billion in 2026, an 11% year‑over‑year increase that outpaces the broader ad market by roughly 20%. Digital video—encompassing CTV, online and social video—will claim more than 60% of...
IAB Statement on the SECURE Data Act
The Interactive Advertising Bureau (IAB) issued a statement supporting the SECURE Data Act (H.R. 8413), praising its push toward a federal privacy standard that would harmonize disparate state laws. IAB emphasized core consumer rights—opt‑out of data sale, access, deletion, and...
Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary
The IAB’s 2025 Internet Advertising Revenue Report shows digital ad spend hit $294.6 billion, up 13.9% year‑over‑year. Social media led with $117.7 billion (32.6% growth), followed by search, video and commerce media. Programmatic advertising rose 20.5% to $162.4 billion, while creator advertising reached...
IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era
The Interactive Advertising Bureau (IAB) unveiled a new industry guide, “Building a Competitive Commerce Media Ecosystem,” at its Connected Commerce Summit. The document offers strategic recommendations for commerce‑media networks to transition from rapid expansion to AI‑driven, performance‑focused operations. It defines...
IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media
The Interactive Advertising Bureau (IAB) will host the 2026 Connected Commerce Summit in New York on April 14, gathering senior leaders from retail, brands, and media to address the next phase of commerce media. The event will concentrate on establishing...
IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement
The Interactive Advertising Bureau (IAB) unveiled its most substantial amendment to the Multi-State Privacy Agreement (MSPA) since 2023, aiming to simplify compliance across the fragmented U.S. state privacy landscape. The revision introduces a streamlined contract framework, clearer advertiser‑partner role definitions,...
IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video
The Interactive Advertising Bureau (IAB) announced the 2026 NewFronts event, scheduled for March 23‑26 in New York, spotlighting AI‑driven video, streaming, and CTV innovations. The four‑day conference will feature live and virtual sessions from tech giants like Google, Meta, and...