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In the Loupe

In the Loupe

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Weekly ecommerce podcast by Punchmark (a leading jewelry industry web agency) focused on the topics that matter to retail jewelers online. Host Michael Burpoe and guests explain key ecommerce concepts, digital marketing, and online strategies in simple terms – highlighting why a strong web presence is critical for jewelers now more than ever.

Recent Posts

Exclusive First Interview with Edge Retail Academy's New CEO Ft. Becka Johnson Kibby
Podcast•Feb 24, 2026•39 min

Exclusive First Interview with Edge Retail Academy's New CEO Ft. Becka Johnson Kibby

In this episode, Michael Burpo interviews Becca Johnson‑Kibbe, the newly appointed CEO of Edge Retail Academy, about the company's role as a business‑coaching and data‑analytics arm of the Edge POS system, the industry’s most widely used jewelry point‑of‑sale platform. Becca explains how Edge Pulse aggregates anonymized sales data from retailers to deliver real‑time insights, benchmark performance, and inform inventory and vendor strategies. The conversation highlights key industry trends, such as rising average order values driven by gold prices, the importance of disciplined inventory management, and the benefits of a collaborative vendor‑partner program. Becca shares her vision to expand Edge Retail Academy’s coaching programs and deepen data‑driven services for retailers in 2026 and beyond.

By In the Loupe
Gold, Growth, And Getting Better Ft. Ostbye
Podcast•Feb 10, 2026•45 min

Gold, Growth, And Getting Better Ft. Ostbye

In this episode, Craig MacBean, President of Ostbye, discusses navigating market volatility, especially with rising gold prices and unpredictable tariffs, while maintaining the core culture of the business after a recent acquisition. He emphasizes the importance of smart operations, leveraging...

By In the Loupe
Charming Commerce Ft. Rembrandt Charms
Podcast•Jan 27, 2026•29 min

Charming Commerce Ft. Rembrandt Charms

In this episode, host interviews Eric Lux, President of Rembrandt Charms, about the booming online market for charms and the factors driving high conversion rates. Lux explains how vertical integration ensures consistent inventory on retail shelves and streamlines fulfillment. He...

By In the Loupe
Unpacking 2025 Engagement Ring Trends & Data Ft. StoneAlgo
Podcast•Jan 20, 2026•51 min

Unpacking 2025 Engagement Ring Trends & Data Ft. StoneAlgo

In this episode, StoneAlgo CEO Devin Jones explains how their human concierge service converts website traffic into verified, high‑intent appointments for jewelers. He also reveals the 2025 engagement‑ring trends report, highlighting shifts between lab‑grown and natural diamonds, including rising consumer...

By In the Loupe
Season 7 Kickoff: What I'm Thinking About for 2026
Podcast•Jan 13, 2026•16 min

Season 7 Kickoff: What I'm Thinking About for 2026

In the Season 7 kickoff, the hosts outline a shift toward substance by featuring vendor stories without sales pitches, sharing data-driven insights, and announcing platform upgrades that simplify online selling. They present a bold 2026 forecast, tracking ADA compliance progress,...

By In the Loupe
Wrapping Up 2025 - The Best Bits
Podcast•Dec 23, 2025•52 min

Wrapping Up 2025 - The Best Bits

The episode recaps ten pivotal moments from the past year, covering AI-driven pricing tools and the push for fair markups, the scaling role of JewelCraft as a jeweler’s jeweler, and Google Workspace’s importance for collaboration. It also examines gold price...

By In the Loupe