
Weekly ecommerce podcast by Punchmark (a leading jewelry industry web agency) focused on the topics that matter to retail jewelers online. Host Michael Burpoe and guests explain key ecommerce concepts, digital marketing, and online strategies in simple terms – highlighting why a strong web presence is critical for jewelers now more than ever.
In this episode, Michael Burpo interviews Becca Johnson‑Kibbe, the newly appointed CEO of Edge Retail Academy, about the company's role as a business‑coaching and data‑analytics arm of the Edge POS system, the industry’s most widely used jewelry point‑of‑sale platform. Becca explains how Edge Pulse aggregates anonymized sales data from retailers to deliver real‑time insights, benchmark performance, and inform inventory and vendor strategies. The conversation highlights key industry trends, such as rising average order values driven by gold prices, the importance of disciplined inventory management, and the benefits of a collaborative vendor‑partner program. Becca shares her vision to expand Edge Retail Academy’s coaching programs and deepen data‑driven services for retailers in 2026 and beyond.
In this episode, Craig MacBean, President of Ostbye, discusses navigating market volatility, especially with rising gold prices and unpredictable tariffs, while maintaining the core culture of the business after a recent acquisition. He emphasizes the importance of smart operations, leveraging...

In this episode, host interviews Eric Lux, President of Rembrandt Charms, about the booming online market for charms and the factors driving high conversion rates. Lux explains how vertical integration ensures consistent inventory on retail shelves and streamlines fulfillment. He...

In this episode, StoneAlgo CEO Devin Jones explains how their human concierge service converts website traffic into verified, high‑intent appointments for jewelers. He also reveals the 2025 engagement‑ring trends report, highlighting shifts between lab‑grown and natural diamonds, including rising consumer...

In the Season 7 kickoff, the hosts outline a shift toward substance by featuring vendor stories without sales pitches, sharing data-driven insights, and announcing platform upgrades that simplify online selling. They present a bold 2026 forecast, tracking ADA compliance progress,...

The episode recaps ten pivotal moments from the past year, covering AI-driven pricing tools and the push for fair markups, the scaling role of JewelCraft as a jeweler’s jeweler, and Google Workspace’s importance for collaboration. It also examines gold price...