How Index Managed Demand Sources Revenue for Media Owners
Index Exchange has launched Index Managed Demand, a formal program that sources differentiated, high‑quality programmatic demand for media owners. Over the past 12 months, Index‑sourced deals accounted for roughly 13% of participating publishers’ revenue. The service introduces a transparent, dynamic fee applied only to new deals launched after June 15 2026, leaving existing revenue‑share terms untouched. The initiative builds on two decades of buyer relationships, data partnerships, and active deal monitoring to boost incremental earnings.
Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange
Index Exchange unveiled Index Cloud, a neutral compute layer inside its global data centers that lets partners run custom models, data and applications directly within the real‑time auction. Using containerized workloads, partners can process impression‑level signals in under five milliseconds,...
Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic
Sell-side decisioning is reshaping programmatic advertising by giving media owners direct control over inventory, data and pricing at the moment an impression is generated. Index Exchange’s recent Live event highlighted that the top 100 owners using its Index Marketplaces saw...
AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category
Artificial intelligence is reshaping online discovery, driving steep declines in ad opportunities for many publishers—69% reported year‑over‑year drops, with health and career sites losing up to 50% of requests. In contrast, news and politics saw a modest 7% decline, highlighting...