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IndianTelevision.com

IndianTelevision.com

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Indian TV/OTT industry business and regulation.

Recent Posts

Newsrooms Rethink AI, Trust and Revenue Models
News•Feb 27, 2026

Newsrooms Rethink AI, Trust and Revenue Models

At the 22nd Video Broadcast and Broadband Tech Summit, Indian media leaders debated how AI, automation and shifting audience habits are reshaping newsrooms. Panelists highlighted AI’s role in proofreading, headline optimisation and large‑language‑model development to reduce costs and expand multilingual reach. Trust was identified as the primary differentiator in a fragmented content market, while concerns over deepfakes and credibility surfaced. The consensus was that AI will augment, not replace, human journalists, creating a single, integrated newsroom model.

By IndianTelevision.com
TRAI Outlines 6G, AI and Inclusion Roadmap for Broadcast Sector
News•Feb 27, 2026

TRAI Outlines 6G, AI and Inclusion Roadmap for Broadcast Sector

At the 22nd Video Broadcast and Broadband Tech Summit, TRAI outlined a five‑year roadmap that couples 6G‑enabled gesture and voice TV with AI‑driven content agents, while stressing rural inclusion. The regulator highlighted the need to expand data‑centre capacity to roughly...

By IndianTelevision.com
Powering the Great Tech-Celeration: Meet the Strategic Partners Behind VBS 2026
News•Feb 26, 2026

Powering the Great Tech-Celeration: Meet the Strategic Partners Behind VBS 2026

The 22nd Video Broadcast and Broadband Tech Summit (VBS 2026) will convene India’s media and technology leaders on 27 February in Mumbai under the theme “Managing the Great Tech‑celeration.” The event is co‑powered by JioStar and ZEE, with Amagi as...

By IndianTelevision.com
Netflix Ad Revenue Set to Soar Past $8bn by 2030, Outpacing CTV Rivals: Warc
News•Feb 24, 2026

Netflix Ad Revenue Set to Soar Past $8bn by 2030, Outpacing CTV Rivals: Warc

Netflix’s ad‑supported tier is on track to generate $8 billion in advertising revenue by 2030, far outpacing the broader connected‑TV (CTV) market. The company posted $1.5 billion in ad sales in 2025, more than 2.5 times its 2024 figure, and aims to double...

By IndianTelevision.com
Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives
News•Feb 24, 2026

Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives

Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...

By IndianTelevision.com
DD Free Dish E-Auction Revenue Dips to Rs 642 Crore as Slot Sales Fall
News•Feb 24, 2026

DD Free Dish E-Auction Revenue Dips to Rs 642 Crore as Slot Sales Fall

Prasar Bharati’s DD Free Dish completed its 8th e‑auction, collecting Rs 642 crore for FY26‑27, down from Rs 780 crore the prior year. Only 55 MPEG‑2 slots were sold, compared with 61 previously, reflecting a slimmer inventory and a revamped auction framework. The new...

By IndianTelevision.com