
At the 22nd Video Broadcast and Broadband Tech Summit, Indian media leaders debated how AI, automation and shifting audience habits are reshaping newsrooms. Panelists highlighted AI’s role in proofreading, headline optimisation and large‑language‑model development to reduce costs and expand multilingual reach. Trust was identified as the primary differentiator in a fragmented content market, while concerns over deepfakes and credibility surfaced. The consensus was that AI will augment, not replace, human journalists, creating a single, integrated newsroom model.

At the 22nd Video Broadcast and Broadband Tech Summit, TRAI outlined a five‑year roadmap that couples 6G‑enabled gesture and voice TV with AI‑driven content agents, while stressing rural inclusion. The regulator highlighted the need to expand data‑centre capacity to roughly...

The 22nd Video Broadcast and Broadband Tech Summit (VBS 2026) will convene India’s media and technology leaders on 27 February in Mumbai under the theme “Managing the Great Tech‑celeration.” The event is co‑powered by JioStar and ZEE, with Amagi as...
Netflix’s ad‑supported tier is on track to generate $8 billion in advertising revenue by 2030, far outpacing the broader connected‑TV (CTV) market. The company posted $1.5 billion in ad sales in 2025, more than 2.5 times its 2024 figure, and aims to double...
Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...
Prasar Bharati’s DD Free Dish completed its 8th e‑auction, collecting Rs 642 crore for FY26‑27, down from Rs 780 crore the prior year. Only 55 MPEG‑2 slots were sold, compared with 61 previously, reflecting a slimmer inventory and a revamped auction framework. The new...