IngramSpark – Blog

IngramSpark – Blog

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Self-publishing and book business insights for authors and publishers.

Thoughts on Rebellious Romance & Indie Bookstore Marketing with M.J. Etkind
NewsMay 20, 2026

Thoughts on Rebellious Romance & Indie Bookstore Marketing with M.J. Etkind

M.J. Etkind explores how rebellious romance narratives, like the witch‑centric vignette, can power indie bookstore marketing. The story showcases a protagonist using a clandestine potion to resolve a personal crisis, illustrating the genre’s blend of intimacy and supernatural intrigue. Etkind...

By IngramSpark – Blog
How (and Why) Not to Write to Market
NewsApr 29, 2026

How (and Why) Not to Write to Market

The article argues that "write to market" is misguided advice for authors. While understanding market trends is essential, chasing fleeting fads leads to books that miss the publishing window and feel derivative. Instead, writers should align their genuine passions with...

By IngramSpark – Blog
4 Pro Review Services to Get Your Book Noticed
NewsApr 28, 2026

4 Pro Review Services to Get Your Book Noticed

IngramSpark has teamed up with four established professional review services—BookLife, IndieReader, BlueInk, and Kirkus—to give self‑published authors a streamlined path to credible third‑party reviews. The partnership offers exclusive discounts, lowering fees by $25‑$100 compared with standard rates. These reviews provide...

By IngramSpark – Blog
5 Low-Stress Ways to Set Your New Series Up for Success
NewsApr 16, 2026

5 Low-Stress Ways to Set Your New Series Up for Success

Launching a new book series requires more than a strong manuscript; the weeks before release are critical for building momentum. The article outlines five low‑stress pre‑launch tactics—crafting a concise value proposition, generating anticipation, securing strategic partners, maintaining a unified cross‑platform...

By IngramSpark – Blog
Melissa Wright on the Balance of Darkness, Wit, and Whimsy in Romantasy
NewsApr 7, 2026

Melissa Wright on the Balance of Darkness, Wit, and Whimsy in Romantasy

Melissa Wright, a prolific YA and fantasy author, has launched “A Necromancer’s Guide to Grave Mistakes,” the opening volume of her “Grave Magic and Other Forms of Courtship” series. The novel reimagines Cinderella as a necromancer who accidentally raises the...

By IngramSpark – Blog
Defining & Developing Your Author Brand
NewsApr 1, 2026

Defining & Developing Your Author Brand

The article argues that modern authors must treat themselves as brands, not reclusive creators. It stresses that an author’s name—real or pen—serves as a searchable trademark and should be chosen carefully. Consistency in genre, visual identity, tagline, and regular audience...

By IngramSpark – Blog
Jessica Brilliant Keener on Fostering Empathy and Connection Through Storytelling
NewsMar 24, 2026

Jessica Brilliant Keener on Fostering Empathy and Connection Through Storytelling

Jessica Brilliant Keener releases her latest novel, Evening Begins the Day, exploring betrayal, family crisis, and the ancient Jewish ritual of Counting the Omer. The story follows two neighboring families whose secrets unravel, using multiple points of view to examine...

By IngramSpark – Blog
The United Kingdom Opportunity: Print, Distribute, & Grow with IngramSpark
NewsMar 19, 2026

The United Kingdom Opportunity: Print, Distribute, & Grow with IngramSpark

The United Kingdom remains a powerhouse publishing market, with roughly 195 million print books sold in 2024 and a £1.82 bn retail value. Success in the UK often serves as a springboard to the U.S. library system and broader North American retail...

By IngramSpark – Blog
From Manuscript to Asset: Why Every Indie Author Needs an IP Strategy
NewsMar 13, 2026

From Manuscript to Asset: Why Every Indie Author Needs an IP Strategy

Indie authors often overlook that a manuscript is a bundle of valuable intellectual‑property rights that can be licensed beyond the book itself. Copyright attaches automatically, but registration strengthens legal standing, while trademarks protect series titles, pen names, and distinctive characters....

By IngramSpark – Blog
How Readers Actually Search for Books (And Why Authors Sometimes Miss the Mark)
NewsFeb 25, 2026

How Readers Actually Search for Books (And Why Authors Sometimes Miss the Mark)

Authors often assume readers discover books through friends or shelves, but most start with online searches on Google, Amazon, or AI tools. Readers scan titles, descriptions, keywords, and categories before opening a book, making metadata the first point of contact....

By IngramSpark – Blog
Fredi Nwaka: Owning His Story and Building a Legacy
NewsFeb 24, 2026

Fredi Nwaka: Owning His Story and Building a Legacy

Award‑winning British filmmaker, actor and motivational speaker Fredi Nwaka has released *Boy*, the first volume of a planned memoir trilogy that chronicles his South‑London upbringing, trauma, and rise in the film industry. He frames the book as a legacy tool,...

By IngramSpark – Blog
7 Romance Sub-Genres Driving Reader Demand
NewsFeb 20, 2026

7 Romance Sub-Genres Driving Reader Demand

Romance remains the commercial engine of modern publishing, consistently outpacing fantasy, sci‑fi, thrillers and literary fiction combined. Seven sub‑genres—contemporary, romantasy, billionaire, romantic suspense, historical, paranormal and LGBTQ+—are currently delivering the strongest sales velocity, social buzz and indie market share. The...

By IngramSpark – Blog
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