Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live
Integral Ad Science (IAS) has launched its Low‑Quality GenAI Avoidance feature, now generally available. The tool blocks ads from appearing next to low‑quality AI‑generated content, known as “AI slop,” using real‑time detection within Context Control Avoidance. IAS data shows that ads on non‑AI‑slop inventory achieve a 49% higher success rate and a 24% lower cost per success. The solution works pre‑bid and post‑bid across English‑language web inventory without requiring new contracts.
Stop Wasting Ad Dollars: How Social Optimization Changes the Math
Social ad spend is set to hit $317 billion in 2026, outpacing all other digital channels, yet inefficiency is eroding value. The ANA reports programmatic waste has risen 34% to $26.8 billion, with 36.5% of impressions failing quality standards. Integral Ad Science’s...
Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads
Integral Ad Science (IAS) announced that its AI‑driven Content Block List solution now covers Meta’s Threads feed, extending protection beyond Facebook and Instagram. The upgrade offers real‑time, hourly refreshed brand safety filters that analyze image, audio and text at a...
What Winning Brands Do Differently on Social in 2026
Social ad spend is set to reach $277 billion in 2025 and $280 billion in 2026, while video dominates every major platform and audiences fragment across channels. At the same time, programmatic ad waste has surged 34%, exposing brands to higher risk....
IAS LAUNCHES IAS TOTAL TV SOLUTIONS GIVING MARKETERS ‘LINEAR-LIKE’ TRANSPARENCY FOR CONNECTED TV
Integral Ad Science (IAS) unveiled IAS Total TV, a suite that brings linear‑TV‑style transparency to the fragmented Connected TV (CTV) ecosystem. The platform delivers real‑time, show‑level insights across major streaming services such as Disney, NBCUniversal, Paramount and Prime Video, while...
Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions
Integral Ad Science (IAS) is extending its Total Media Quality (TMQ) measurement to TikTok’s performance‑driven ad formats, including Search, the upgraded Smart+ campaign creation experience, GMV Max, and TikTok Lite. The AI‑powered TMQ analyzes image, audio and text at the...
Why Brand Safety on Social Is No Longer Enough
Social media ad spend is projected to top $317 billion in 2026, making it the world’s largest advertising channel. Yet more than half of U.S. marketers consider social the greatest brand‑safety risk as shoppers increasingly decide purchases on these platforms. Integral...
Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage
Integral Ad Science released a cross‑channel playbook titled “Ready, Set, Goal” to help advertisers capture peak attention during soccer’s biggest stage, such as the 2026 World Cup. The guide provides data‑driven benchmarks that have delivered up to three‑times return on...
How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control
Reuters partnered with Integral Ad Science to replace traditional keyword blocklists with IAS’s Context Control semantic solution. By analyzing meaning, sentiment, and entity relationships, the platform identified safe articles previously flagged by keywords, especially on the Lifestyle subdomain where 13.4%...
Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now in Open Beta
Integral Ad Science (IAS) launched an open‑beta Low‑Quality GenAI Avoidance feature, integrated with its Context Control Avoidance suite, to block ads next to low‑quality AI‑generated content. The tool scores AI‑slop in near real time and works pre‑bid via a ready‑made...
Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance
Integral Ad Science (IAS) unveiled IAS Agent, an AI‑powered assistant that accelerates campaign activation, delivers insights up to five times faster, and optimizes performance at scale. Built on more than 15 years of proprietary data, the tool embeds explainable AI...