The Insightful Leader Live: AI and Advertising … This Time It’s Personal
Kellogg professors Jacob Teeny and Brett Gordon hosted a free webinar on April 7, 2026 discussing how AI will reshape advertising through hyper‑personalized content. The session covered AI‑driven customer profiling, the latest research on personalized persuasion, emerging industry trends, and the ethical and privacy challenges of using AI in marketing. Attendees learned practical implications for businesses seeking to leverage AI to tailor ads to individual personalities, behaviors, and tastes.
When You’re Stuck on “Help Wanted”
A new study by Kellogg and Notre Dame researchers reveals that many firms struggle to fill vacancies not because workers are scarce, but because companies underestimate the market value of open roles and adjust wages too slowly. Using a mathematical...
When the Negotiation Table Is the Dinner Table
Leigh Thompson, Kellogg professor, warns that business‑style negotiation tactics often backfire in family and friend settings. She recommends dropping the word “negotiation,” framing talks as collaborative problem‑solving, and focusing on shared goals rather than BATNA threats. Including all parties and...
Why We Should Worry About Stagflation
Economists warn that a new oil‑price shock, sparked by recent Middle‑East conflicts, is reviving stagflation risks in the United States. Phillip Braun of Kellogg notes that the current environment mirrors the 1970s, where supply disruptions and accommodative monetary policy fueled...
Everyone Hates Ads on Social Media. Or Do They?
Researchers leveraged Meta's 14.5 million‑user no‑ads holdout to test whether Facebook users care about advertising. In a 2022 survey of 53,166 participants from 13 countries, the median amount users would accept to quit the platform was $31.04 for ad‑exposed users and...
How to Quash Your Fear of Messing Up
Fear of messing up (FOMU) is a newly identified anxiety that drives excessive caution, especially among early‑career professionals and senior leaders who must take risks. Kellogg professor Ellen Taaffe explains that FOMU stems from self‑judgment and concerns about reputation, relationships,...
The Slow Drip of Price Increases
Professor Suraj Malladi’s new economic model explains why many firms start with low prices and then raise them gradually. By treating the worst‑case demand scenario, the model shows that incremental price hikes maximize guaranteed profits when demand curves are stable...
The Recipe for Innovation? An Alliance Between Art and Science.
Julio M. Ottino argues that true innovation emerges when art and science intersect, citing origami‑inspired NASA hardware as a modern example. He frames creativity as "cloud" thinking and execution as "clock" thinking, urging leaders to bridge these modes. Ottino offers...
The Insightful Leader Live: Can Business Negotiation Strategies Work with Friends and Family?
Leigh Thompson, J. Jay Gerber Distinguished Professor at Kellogg, hosted a webinar exploring how business negotiation techniques can be applied to everyday interactions with friends and family. The session highlighted research on negotiation, creativity, virtual communication, and teamwork, offering practical frameworks for...
Take 5: We Can Work It Out
Kellogg faculty outline five common workplace conflict scenarios and evidence‑based tactics for leaders. They stress cultural awareness, preventing retaliation, exposing bias, transparent compensation, and leveraging knowledge of former teammates for competitive advantage. Real‑world examples—from a French hotel contract dispute to...