What a Legendary Winemaker Can Teach Us About Leadership
António Magalhães, a veteran viticulturist of the Douro Valley, shares a leadership playbook forged in steep, low‑fertility vineyards. His three‑decade tenure at Taylor Fladgate taught him to blend scientific rigor with deep respect for the people who tend the vines. Through conversations with Kellogg professor Sergio Rebelo, he highlights diversification, patient observation, and stewardship as core tenets for resilient organizations. The insights illustrate how agricultural practices can inform modern business strategy and talent management.
Is AI Prompting a Creative Renaissance?
Researchers at Kellogg and Purdue examined how perceived AI and automation threats reshape career strategies. Their experiments revealed that individuals consistently elevate creative skills in job applications, training choices, and employer preferences when faced with automation risk. This trend persisted...
When the Fog Rolls In, Do Leaders Need a Map or a Compass?
Julio Ottino of Kellogg likens business planning to a map and leadership vision to a compass, arguing that both tools are essential but often mis‑balanced. He warns that over‑reliance on detailed plans—"clock thinking"—leaves firms vulnerable in volatile environments, while an...
Is AI Mastering the Art of Persuasion?
Generative AI is turning personalized persuasion into a scalable industrial process, allowing firms to craft one‑to‑one messages based on deep psychological profiles. Kellogg’s Jake Teeny and Columbia’s Sandra Matz propose a four‑category framework—data collection, information types, personalization strategy, and delivery—to...
Podcast: Why Companies Can’t Keep Their Climate Commitments
The Insight Unpacked podcast examines why corporate climate pledges made after the Paris Agreement are routinely missed or abandoned. It highlights cases such as JBS’s net‑zero promise that was later dismissed, a small oil firm that back‑tracked after costly carbon‑capture...
What Happens When AI Transforms a Specialized Field Overnight?
In 2020 DeepMind released AlphaFold2, an AI that predicts protein structures with laboratory‑grade accuracy, quickly generating models for over 200 million proteins—a 1,500‑fold jump from prior data. The breakthrough earned its creators a 2024 Nobel Prize in Chemistry and sparked a...
Swipe or Tap? How Age Shapes the Adoption of New Technologies
A new Kellogg study shows that age is the dominant factor driving mobile‑payment adoption in India, explaining about 40% of the variation in usage. Younger consumers use mobile payments for more than half of their transactions, while seniors use them...
Take 5: Social Media … IRL?
Kellogg researchers dissect five ways social media shapes real‑world behavior. They find that most users see little political content on their phones, that outrage fuels the spread of misinformation, and that influencers who flaunt indulgence lose followers—a phenomenon dubbed the...
5 Tips to Chart Your Post-Corporate Life
Former United Airlines CMO Tom O’Toole describes a “portfolio life” for senior executives transitioning out of the C‑suite, combining board service, teaching and consulting. He argues that post‑corporate success requires intentional planning, beginning at least two years before departure. O’Toole...
Building Resilience, One Lap at a Time
Former elite swimmer and Kellogg strategy professor Carter Cast reflects on how his years in the pool shaped his business leadership. After disqualifications at the 1980 Olympic trials and a missed 1984 team due to injury, Cast translated the discipline,...
The Insightful Leader Live: AI and Advertising … This Time It’s Personal
Kellogg professors Jacob Teeny and Brett Gordon hosted a free webinar on April 7, 2026 discussing how AI will reshape advertising through hyper‑personalized content. The session covered AI‑driven customer profiling, the latest research on personalized persuasion, emerging industry trends, and the ethical...
When You’re Stuck on “Help Wanted”
A new study by Kellogg and Notre Dame researchers reveals that many firms struggle to fill vacancies not because workers are scarce, but because companies underestimate the market value of open roles and adjust wages too slowly. Using a mathematical...
When the Negotiation Table Is the Dinner Table
Leigh Thompson, Kellogg professor, warns that business‑style negotiation tactics often backfire in family and friend settings. She recommends dropping the word “negotiation,” framing talks as collaborative problem‑solving, and focusing on shared goals rather than BATNA threats. Including all parties and...
Why We Should Worry About Stagflation
Economists warn that a new oil‑price shock, sparked by recent Middle‑East conflicts, is reviving stagflation risks in the United States. Phillip Braun of Kellogg notes that the current environment mirrors the 1970s, where supply disruptions and accommodative monetary policy fueled...
Everyone Hates Ads on Social Media. Or Do They?
Researchers leveraged Meta's 14.5 million‑user no‑ads holdout to test whether Facebook users care about advertising. In a 2022 survey of 53,166 participants from 13 countries, the median amount users would accept to quit the platform was $31.04 for ad‑exposed users and...