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Recent Posts

Why AI May Cause a Lot of Ad Tech Companies to Duck and Cover
News•Feb 25, 2026

Why AI May Cause a Lot of Ad Tech Companies to Duck and Cover

At the 12th Kochava Summit, the company unveiled its AI‑driven Atlas Performance platform, aiming to merge measurement with media buying. CEO Charles Manning predicts AI agents will replace much of the ad‑tech middleware, triggering consolidation and a shift toward IO‑level auctions. He warns that publishers could command premium rates while ad‑tech firms may need to go private to survive. The rapid automation of workflow steps could compress the value chain within the next 16 months.

By Kochava Blog
Kochava Launches First Supply Performance System for Premium Publishers
News•Feb 24, 2026

Kochava Launches First Supply Performance System for Premium Publishers

Kochava unveiled Atlas Performance, the industry’s first Supply Performance System built for premium publishers and platforms. The solution plugs directly into existing ad servers, SSPs and DSPs, avoiding costly technology overhauls, and is powered by the StationOne AI workspace for...

By Kochava Blog
Special Report – The Future of Media Buying
News•Feb 13, 2026

Special Report – The Future of Media Buying

AI is reshaping media buying as Meta and Google report massive ad‑revenue growth driven by proprietary AI tools. The surge forces agencies and publishers to confront a widening data and automation advantage held by big‑tech. Publicis suggests agencies can stay...

By Kochava Blog
Kochava Launches Atlas Performance™: The Industry’s First Supply Performance System for Premium Publishers and Platforms
News•Feb 10, 2026

Kochava Launches Atlas Performance™: The Industry’s First Supply Performance System for Premium Publishers and Platforms

Kochava unveiled Atlas Performance, the first Supply Performance System designed for premium publishers and platforms. The solution integrates with existing ad servers, SSPs, and DSPs, delivering privacy‑safe first‑party data ingestion, AI‑driven optimization, and independent outcomes verification. A leading CTV OEM...

By Kochava Blog