Did Ampersand, Fandango, and Kochava Just Make the Theater the Most Measurable Screen for Streaming?
Ampersand, Fandango, and Kochava announced a closed‑loop attribution partnership that ties addressable TV ads to actual ticket purchases, covering 62 million U.S. households and 72% of moviegoers. The deterministic engine from Kochava lets studios verify that a TV spot directly resulted in a seat, eliminating modeled estimates. The launch coincides with a week of industry shifts, including Screenvision’s new CEO, Comscore’s sale of its movie data unit, and Lionsgate’s Movies Anywhere expansion. Analysts see the move as a catalyst for quantifying theatrical impact on downstream streaming performance.
Ampersand Partners with Fandango and Kochava to Deliver Closed-Loop TV-to-Ticket Sales Solution for Theatrical Marketing
Ampersand has teamed with Fandango and Kochava to launch a closed‑loop TV‑to‑ticket sales solution that ties deterministic TV exposure directly to verified movie ticket purchases. The platform leverages Ampersand’s addressable reach of 62 million households, Fandango’s access to 72% of U.S....
Why Marketing Measurement Feels Broken and How to Fix It
Marketing measurement feels broken because deterministic attribution once gave a false sense of certainty, and recent privacy and platform changes have exposed its limits. Gary Danks argues that the problem isn’t tools but mindset, urging teams to focus on total...
OOH Delivers 2x the Performance Lift of TV, New OAAA and Kochava Study Finds
The Out‑of‑Home Advertising Association of America (OAAA) and Kochava released a study showing OOH advertising delivers roughly double the performance lift of connected and broadcast TV. Across seven verticals, OOH generated a median 20% lift in in‑person actions and 14%...
Kochava Announces New Yahoo DSP Workspace Now Available on StationOne, the Integrative AI Hub by Kochava
Kochava unveiled a Yahoo DSP workspace on its StationOne AI hub, marking the first demand‑side platform integrated into the system. The new workspace bundles AI‑driven Skills, Agents and a dedicated Yahoo DSP Connector, letting marketers buy, manage and optimize programmatic...
Unifying MMM & Last Touch for a Modern Marketer’s Edge
Kochava has integrated its Always‑On Incremental Measurement (AIM) marketing mix modeling solution with its core last‑touch and multi‑touch attribution platform, creating a single measurement suite. The migration opens to AIM customers on April 16, with the legacy AIM login available until...
From Impression to Install: CTV Attribution and the Leadout That Doesn’t Get the Glory
The YouAppi‑Kochava 2026 CTV Growth Guide reveals that connected‑TV (CTV) ads precede search in 96% of install paths and social in 94%, positioning CTV as the true origin of user intent. Despite capturing 17.9% of U.S. media consumption, brands allocate...
Kochava Announces Open-Source StationOne AI Workspace Using IAB Tech Lab’s AAMP Buyer Agent
Kochava has launched an open‑source StationOne AI workspace that incorporates IAB Tech Lab’s AAMP Buyer Agent SDK, moving the platform out of closed beta. The workspace, hosted in the StationOne Gallery, lets enterprises run AI‑driven campaign, measurement and compliance workflows...
Kochava Expands Certified Partners Programme
Kochava has broadened its Certified Partners Programme, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to the roster that already includes Meta, Google Ads, Snapchat, TikTok, Liftoff and YouAppi. The programme, launched in December 2025, certifies partners...
Kochava Expands Certified Partners Program, Welcomes New Leaders Across the Global Integrations Ecosystem
Kochava announced the expansion of its Certified Partners Program, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to its roster of vetted integrations. The certification requires strict adherence to integration best practices, traffic health standards and completion...
Why AI May Cause a Lot of Ad Tech Companies to Duck and Cover
At the 12th Kochava Summit, the company unveiled its AI‑driven Atlas Performance platform, aiming to merge measurement with media buying. CEO Charles Manning predicts AI agents will replace much of the ad‑tech middleware, triggering consolidation and a shift toward IO‑level...
Kochava Launches First Supply Performance System for Premium Publishers
Kochava unveiled Atlas Performance, the industry’s first Supply Performance System built for premium publishers and platforms. The solution plugs directly into existing ad servers, SSPs and DSPs, avoiding costly technology overhauls, and is powered by the StationOne AI workspace for...
Special Report – The Future of Media Buying
AI is reshaping media buying as Meta and Google report massive ad‑revenue growth driven by proprietary AI tools. The surge forces agencies and publishers to confront a widening data and automation advantage held by big‑tech. Publicis suggests agencies can stay...
Kochava Launches Atlas Performance™: The Industry’s First Supply Performance System for Premium Publishers and Platforms
Kochava unveiled Atlas Performance, the first Supply Performance System designed for premium publishers and platforms. The solution integrates with existing ad servers, SSPs, and DSPs, delivering privacy‑safe first‑party data ingestion, AI‑driven optimization, and independent outcomes verification. A leading CTV OEM...