Lean Pathways (Pascal Dennis)

How Do We Test Our Winning Logic?

The article introduces the "Value Stick" as a pragmatic framework for testing a company’s winning logic, blending operational excellence (OpEx/Lean) with digital growth methods. It focuses on four levers—Willingness to Pay, Price, Cost, and Quantity—to assess whether a strategy can both protect core business and unlock new markets. The author warns against "Innovation Theatre" and the Innovator’s Dilemma, noting that early‑stage value often eludes traditional accounting metrics. While the Stick sparks strategic dialogue, it is not a complete validation tool.