Strategy Is Doing – Making Strategy Fun Again (Part 5)
The article argues that strategy belongs to practicing managers, not just consultants, and that effective strategy requires a continuous loop of reflection and action. It critiques shallow OKR implementations that disconnect planning from execution, leading to brittle plans and low morale. Pascal Dennis promotes the "W" model—originating from Shoji Shiba—as a framework for embedding practical wisdom (phronesis) into everyday decision‑making. By teaching senior leaders to hypothesize, test, and iterate together, organizations can accelerate learning and drive sustainable growth.
Strategy Is Imagination - Making Strategy Fun Again (Part 1)
The article argues that modern corporate strategy has become dry, disengaging, and often produced by technocrats or AI without real business context. It blames generic frameworks like OKRs for fostering a disconnect between leadership and front‑line employees. To revive strategic...
Succeeding in an AI World (Part 3)
Pascal Dennis revisits his V = Q × A equation, asserting that AI‑driven value hinges on both quality and acceptance. While AI can dramatically raise the quality of data, models, and processes, it often undermines acceptance due to growing public skepticism toward technology. The...

How Do We Test Our Winning Logic?
The article introduces the "Value Stick" as a pragmatic framework for testing a company’s winning logic, blending operational excellence (OpEx/Lean) with digital growth methods. It focuses on four levers—Willingness to Pay, Price, Cost, and Quantity—to assess whether a strategy can...