Leveraging AI
A podcast tailored for forward-thinking business professionals eager to ethically and effectively apply AI in their organizations. Host Isar Meitis (4-time CEO) is joined by expert guests to discuss how artificial intelligence can transform business practices and tackle daily challenges. Each episode offers actionable insights into turning AI’s complexities into practical solutions and explores the implications of AI in the business world.
248 | Beyond ChatGPT: Use Claude Projects For High Impact Content. Steal Michael Steltzner’s Proven Blueprint
In this episode, Michael Stelzner explains how he uses Anthropic's Claude Projects as a 24/7, low‑cost marketing writer, detailing the prompts, project structures, and training loops that turn Claude into a strategic content creator. He contrasts Claude with ChatGPT and Gemini, showing how AI can act as a strategist to generate high‑impact emails, podcast scripts, and personalized assets at scale. Real‑world examples illustrate how Claude improves ROI for Social Media Examiner’s events by enabling mass personalization and better‑quality output, while offering creative repurposing ideas for ads and planning.
244 | Custom GPT Vs. Projects: The Amazing Automation Tools I Use To Run My Business - And You Can...
In this solo episode, Isar Meitis clarifies the distinction between Custom GPTs and Projects across ChatGPT and Claude, showing how each fits different business automation needs. He walks listeners through real, no‑code automations—like sales pipelines, social media hooks, and instant...
242 | Inside the Friday AI Hangouts: Real-World Wins, Woes & WTF Moments with AI
Is AI supposed to make things easier… so why does it feel like chaos? You’re not alone. In this special episode of Leveraging AI, we invite you into the room where the real conversations happen — our live, unfiltered Friday AI...
