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Los Angeles Times  Company Town

Los Angeles Times  Company Town

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Focused on the business of entertainment (Hollywood/TV/streaming) and labor.

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The Newest Trend in L.A. Office Space: In-House Studios for Traveling Influencers
News•Feb 27, 2026

The Newest Trend in L.A. Office Space: In-House Studios for Traveling Influencers

Los Angeles office landlords are converting premium space into compact, influencer‑ready studios, a trend embraced by brands like Puma, Skims and e.l.f. These in‑house production hubs serve as showrooms, event venues and content creation labs, allowing companies to showcase products directly to creators and audiences. Real‑estate broker Nicole Mahalka notes that tenants now ask, “Where can I build a studio?” as a primary lease requirement. The studios also position brands to capitalize on major upcoming sports events such as the World Cup, Super Bowl and 2028 Olympics.

By Los Angeles Times  Company Town