Gmail Is Now Letting Users Change Their Email Addresses: What It Means for Senders
Google now lets U.S. Gmail users change the part before @gmail.com once a year, up to three times total. The original address remains active, so mail sent to either address lands in the same inbox. For marketers, the change is largely a quality‑of‑life tweak for users but introduces nuances around engagement tracking, opt‑out handling, and potential duplicate subscriptions. The core email infrastructure stays unchanged, but senders must adjust their data hygiene and reporting practices.
Designing HTML Email Templates for Transactional Emails
Transactional email templates are automated, action‑triggered messages that convey essential information such as order confirmations, password resets, or alerts. Designing these HTML templates is notoriously complex due to diverse client rendering engines, limited CSS support, and the need for mobile‑responsive...