Welcome Email Implementation Guide: Triggers, Sequences, and Deliverability
The Mailgun guide outlines how to design, trigger, and measure welcome email sequences that capture new users at the moment of signup. It contrasts single‑email welcomes with 3‑4‑step onboarding flows, emphasizing immediate delivery, targeted personalization, and clear calls‑to‑action. The article details technical best practices—SPF, DKIM, DMARC, idempotency keys, and webhook‑driven triggers—to ensure high deliverability and reliable execution. Finally, it provides a performance dashboard of open, click, conversion, and revenue metrics to continuously optimize the onboarding experience.
Tracking Pixels, EU Regulators, and You: A Calm Person’s Guide to What Just Happened
In March and April 2026 France’s CNIL and Italy’s Garante issued guidance clarifying how the ePrivacy Directive and GDPR apply to email tracking pixels. Both regulators treat pixel data as ePrivacy‑subject, requiring consent unless a narrow exemption applies. France allows...
Gmail Is Now Letting Users Change Their Email Addresses: What It Means for Senders
Google now lets U.S. Gmail users change the part before @gmail.com once a year, up to three times total. The original address remains active, so mail sent to either address lands in the same inbox. For marketers, the change is...
Designing HTML Email Templates for Transactional Emails
Transactional email templates are automated, action‑triggered messages that convey essential information such as order confirmations, password resets, or alerts. Designing these HTML templates is notoriously complex due to diverse client rendering engines, limited CSS support, and the need for mobile‑responsive...