GSC’s New AI Overview Reporting – How Can We Use This Information?
Google Search Console now includes a "Generative AI" report that surfaces impressions from AI Overviews, AI Mode and Discover. The feature, initially rolling out in the UK, lets users filter by page, country, device and date, though it currently omits click, ranking or CTR data. The rollout follows UK CMA pressure for greater attribution, and introduces an opt‑out toggle that lets sites control whether their content is used to ground AI answers. Marketers can leverage the data to pinpoint which pages Google’s models deem most relevant for generative results.
What I Learned About the Future of Search and AI From Sundar Pichai’s Latest Interview
In a recent interview, Sundar Pichai outlined how Google envisions search evolving into an "agent manager" that orchestrates multiple AI tasks rather than merely returning links. He revealed that Google’s internal AI workflow platform, Antigravity—branded Jet Ski inside the company—is already...