Marketing B2B Technology - Latest News and Information
  • All Technology
  • AI
  • Autonomy
  • B2B Growth
  • Big Data
  • BioTech
  • ClimateTech
  • Consumer Tech
  • Crypto
  • Cybersecurity
  • DevOps
  • Digital Marketing
  • Ecommerce
  • EdTech
  • Enterprise
  • FinTech
  • GovTech
  • Hardware
  • HealthTech
  • HRTech
  • LegalTech
  • Nanotech
  • PropTech
  • Quantum
  • Robotics
  • SaaS
  • SpaceTech
AllNewsDealsSocialBlogsVideosPodcastsDigests

Technology Pulse

EMAIL DIGESTS

Daily

Every morning

Weekly

Sunday recap

NewsDealsSocialBlogsVideosPodcasts
Marketing B2B Technology

Marketing B2B Technology

Publication
0 followers

Explores B2B tech marketing trends, tools, and strategies with industry leaders.

Recent Posts

Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
Podcast•Nov 21, 2025•0 min

Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost

In this episode, Oktopost VP of Marketing Adi Krysler explains why B2B marketers need a dedicated social media platform, highlighting Oktopost’s unified suite for publishing, employee advocacy, and social listening that ties social activity to revenue impact. She emphasizes the power of employee ambassadors to extend reach and build trust, and discusses how B2B buying journeys are becoming as fast, visual, and personalized as B2C, requiring a blend of organic, paid, and influencer tactics. Krysler also shares insights on measuring advocacy ROI, the evolving role of VP of Marketing, and advice for new marketers on choosing the right tools and focusing on measurable business outcomes.

By Marketing B2B Technology
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Podcast•Nov 4, 2025•0 min

Mastering Social Media in B2B – Emily Thompson – CoSchedule

Emily Thompson, Marketing Manager at CoSchedule, shares practical tactics for B2B social media, emphasizing content pillars, batching, realistic posting goals, and the importance of creativity and trust. She contrasts B2B and BC strategies, warns against common mistakes, and highlights empowering...

By Marketing B2B Technology
The Role of Video in Engaging Customers – RS Raghavan – Animaker
Podcast•Oct 28, 2025•0 min

The Role of Video in Engaging Customers – RS Raghavan – Animaker

In this episode, RS Raghavan, CEO and Co‑Founder of Animaker, explains how his passion for visual storytelling led to an AI‑powered platform that turns text prompts into studio‑quality videos in minutes, dramatically simplifying video creation for marketers, sales teams, and...

By Marketing B2B Technology
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
Podcast•Oct 10, 2025•0 min

The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi

In this episode, Leah Nurik, CEO of Brandi, explains how the shift from traditional search to generative AI tools is creating a new discipline called Generative Engine Optimization (GEO), which she likens to the next evolution of SEO. She details...

By Marketing B2B Technology